Arts and Cultural Sponsorship Systematic Planning of Partnerships Between Actors in the Cultural Sector and Businesses
120,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
30.04.2026
Verlag
Springer Fachmedien WiesbadenSeitenzahl
315 (Printausgabe)
Dateigröße
18611 KB
Sprache
Englisch
EAN
9783658500795
Arts and Cultural Sponsorship connects the cultural engagement of companies with strategic corporate and marketing communication. It is based on external cooperation with cultural institutions and internal collaboration with various communication departments within the company. The aim of this book is to present the full range of diverse applications of cultural sponsorship as a component of integrated communication. The systematic presentation of the individual steps for developing a sponsorship concept enables readers to identify the opportunities and risks of using arts and cultural sponsorship and, based on this, to develop an independent, company-specific arts and cultural sponsorship strategy. Case studies from the perspectives of sponsors and sponsored parties provide practical insights as well as inspiration and reflection opportunities for developing one's own arts and cultural sponsorship strategy.
Contents
- Concept and fundamentals of arts and cultural sponsorship
- Forms of arts and cultural sponsorship
- Integration of arts and cultural sponsorship into arts and cultural funding
- Management process of arts and cultural sponsorship and Cultural Sponsorship Canvas
- Situational analysis in arts and cultural sponsorship
- Goals and target groups of arts and cultural sponsorship
- Development of an arts and cultural sponsorship strategy
- Selection of arts and cultural sponsorships
- Operational design of arts and cultural sponsorship
- Integration of arts and cultural sponsorship into marketing and corporate communication
- Success measurement in arts and cultural sponsorship
- Trends in the use of arts and cultural sponsorship
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice