Arts and Cultural Sponsorship Systematic Planning of Partnerships Between Actors in the Cultural Sector and Businesses

Concept and fundamentals of cultural sponsorship.- Forms of cultural sponsorship.- Integration of cultural sponsorship into cultural financing.- Management process of cultural sponsorship and Cultural Sponsorship Canvas.- Situational analysis in cultural sponsorship.- Goals and target groups of cultural sponsorship.- Development of a cultural sponsorship strategy.- Selection of cultural sponsorships.- Operational design of cultural sponsorship.- Integration of cultural sponsorship into marketing and corporate communication.- Success measurement in cultural sponsorship.- Trends in the use of cultural sponsorship.