Measuring Behaviour An Introductory Guide

'A brilliant new edition of this classic guide to studying both animal and human behaviour, it is also a wonderful introduction to the scientific method: asking questions; formulating testable hypotheses; designing a research programme; research ethics; the recording, statistical analysis and interpretation of data; sample sizes, replication and reliability; and how best to communicate the findings to both a scientific and a public audience. Inspiring reading for field and laboratory researchers in ethology, psychology, anthropology, social sciences and public health, and for policy makers, too, and especially timely now, with an analysis of how social networks influence group dynamics and the spread of ideas and diseases.' Nick Davies, Professor of Behavioural Ecology, University of Cambridge, UK