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  • Produktbild: Experiential Marketing
  • Produktbild: Experiential Marketing

Experiential Marketing Case Studies in Customer Experience

58,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

28.12.2020

Abbildungen

43 SW-Abb., 17 SW-Fotos, 26 SW-Zeichn., 3 Tabellen

Verlag

Taylor & Francis

Seitenzahl

348

Maße (L/B/H)

24,6/17,4/1,9 cm

Gewicht

621 g

Sprache

Englisch

ISBN

978-0-367-90092-2

Beschreibung

Rezension

"This volume is set to be an essential resource for any professor teaching customer experience. The book draws on the knowledge of some of the best in field and provides insights that students will return to year after year. The vast array of cases from across multiple sectors means this book will likely have a regular place on my desk, rather than my bookshelf."

Ekant Veer, Professor of Marketing at the University of Canterbury, New Zealand

 

"Professor Batat's expertise in experiential marketing is applied once more successfully to business. The focus is on specific cases but moreover on making sure that the reader is challenged with questions and the adoption of new perspectives. This book is a must-read for anyone interested in customer experience and exemplary cases in different business domains."

Paula C. Peter, Professor of Marketing, San Diego State University, USA

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

28.12.2020

Abbildungen

43 SW-Abb., 17 SW-Fotos, 26 SW-Zeichn., 3 Tabellen

Verlag

Taylor & Francis

Seitenzahl

348

Maße (L/B/H)

24,6/17,4/1,9 cm

Gewicht

621 g

Sprache

Englisch

ISBN

978-0-367-90092-2

EU-Ansprechpartner

Taylor & Francis Verlag GmbH
Kaufingerstraße 24
80331 München
DE
GPSR@taylorandfrancis.com

Herstelleradresse

Taylor & Francis Group
5 Howick Place
SW1P 1WG London
UK
GPSR@taylorandfrancis.com

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  • Produktbild: Experiential Marketing
  • Produktbild: Experiential Marketing

  • 1. Customer Experience in the Technology Sector  2. How Consumer Goods Firms are Leveraging the Customer Experience  3. The Customer Experience in the Retail Sector  4. The Customer Experience in the Food, Tourism, and Leisure Sector  5. The Customer Experience in the Luxury and Fashion Sector  6. How B2B and Consultancy Firms are Leveraging the Customer Experience  7. The Customer Experience in the Banking and Insurance Sector  8. The Customer Experience in the Media and Communication Sector  9. The Customer Experience in the Transportation Sector  10. The Customer Experience in the Healthcare Sector  11. The Customer Experience in the Arts and Culture Sector  12. The Customer Experience in the Sports, Events, and Entertainment Sector