Value Proposition Design How to Create Products and Services Customers Want
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Sprache:Englisch
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inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
28.01.2015
Illustriert von
Trish Papadakos
Verlag
For DummiesSeitenzahl
320 (Printausgabe)
Dateigröße
19189 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781118968079
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist
Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell.
Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires.
In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."
Kundinnen und Kunden meinen
Schade um's Geld
N. Kolonko aus Abu Dhabi am 05.11.2014
Bewertungsnummer: 859975
Bewertet: Buch (Taschenbuch)
Wer bereits den 1. Teil (Business Model Generation) gelesen hat, könnte wie auch ich, enttäuscht über sowenig neue Ansätze in diesem Buch sein. War das erste Buch noch ein sehr guter, neu aufbereiteter Denkweg mit einer einfachen, gut strukturierten und logischen Herangehensweise, so ist den Autoren nunmehr kaum etwas neues eingefallen und man merkt, dass es eher um die eigene Vermarktung geht. Ich bin sehr enttäuscht und kann dieses Buch nicht empfehlen.
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