Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
27.10.2014
Illustriert von
Trish Papadakos
Verlag
John Wiley & Sons IncSeitenzahl
320
Maße (L/B/H)
24,3/19/2 cm
Gewicht
860 g
Auflage
1. Auflage
Sprache
Englisch
ISBN
978-1-118-96805-5
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist
Value Proposition Design helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.
Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires.
Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design complements and perfectly integrates with the "Business Model Canvas" from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
Value Proposition Design helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed.
Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create, and manage products and services customers actually want.
Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers' needs and desires.
Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more.
Value Proposition Design complements and perfectly integrates with the "Business Model Canvas" from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more.
Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
Kundinnen und Kunden meinen
Schade um's Geld
N. Kolonko aus Abu Dhabi am 05.11.2014
Bewertungsnummer: 859975
Bewertet: Buch (Taschenbuch)
Wer bereits den 1. Teil (Business Model Generation) gelesen hat, könnte wie auch ich, enttäuscht über sowenig neue Ansätze in diesem Buch sein. War das erste Buch noch ein sehr guter, neu aufbereiteter Denkweg mit einer einfachen, gut strukturierten und logischen Herangehensweise, so ist den Autoren nunmehr kaum etwas neues eingefallen und man merkt, dass es eher um die eigene Vermarktung geht. Ich bin sehr enttäuscht und kann dieses Buch nicht empfehlen.
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