Competitive Advantage Creating and Sustaining Superior Performance
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Sprache:Englisch
32,53 €
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Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
30.06.2008
Verlag
Simon + Schuster LLCSeitenzahl
592 (Printausgabe)
Dateigröße
10753 KB
Sprache
Englisch
EAN
9781416595847
Now beyond its eleventh printing and translated into twelve languages, Michael Porter's The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter's groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America.
Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter's diamond, a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of clusters, or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy.
Even before publication of the book, Porter's theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter's diamond, a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of clusters, or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy.
Even before publication of the book, Porter's theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
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Quintessenz der divisionalisierten Unternehmung
Hans-Peter Büttgenbach aus Langenfeld am 18.12.2020
Bewertungsnummer: 1415749
Bewertet: Buch (Gebundene Ausgabe)
Zusammen mit der älteren "Competitive Strategy" ist das m. E. die bedeutendste Arbeit in der Betriebswirtschaftslehre überhaupt. Die Verbindung und Nutzung mikroökonomischer Marktkategorien für die Analyse, das Auseinanderpuzzeln der horizontalen und vertikalen Mechanik der Unternehmung, der Bezug auf Marktstruktur, Industrie/Branche, Technologie u. Skalenökonomie ist in dieser Form bislang nicht geleistet worden. Porter schlägt nicht nur die Brücke zwischen Nationalökonomie und BWL, er stützt die "Theorie des unvollkommenen Wettbewerbs", die im Marketing immer schon prominent ist. Die Defizite - z. B. die Idee von Differenzierung vs. Kostenführerschaft, die Vernachlässigung der Verhaltenswissenschaften oder die Tatsache, dass Strategie nicht einfach "ableitbar" ist - sind zu ertragen. Es ist "keine Theorie der Strategieentwicklung" (G. Hamel), aber deren gut begründete konzeptionelle Grundlage.
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