The Intelligent Enterprise Integrating Generative AI, Digital Twins, and Strategic Management

This book addresses that integration challenge directly, providing executives, managers, and scholars with a structured approach to building the intelligent enterprise. Chapter One establishes the architecture of the intelligent enterprise, defining its core components and their interrelationships. Chapter Two examines generative AI as a strategic capability, moving beyond technical description to address organizational adoption, governance, and value creation. Chapter Three explores digital twins as simulation infrastructure, tracing their evolution from manufacturing optimization to enterprise-scale decision support. Chapter Four addresses strategic management in an AI-augmented environment, rethinking competitive advantage, resource allocation, and organizational design. Chapter Five presents integrated implementation frameworks, offering practical roadmaps for enterprises at varying stages of maturity. Chapter Six looks toward emerging frontiers, including agentic systems, cognitive digital twins, and the ethical governance challenges that accompany increasingly autonomous enterprise technologies.