My Sweet Life The Fifty-Year Unintended Journey to Find the Ultimate Sweetener

About the Book My Sweet Life is the remarkable fifty-year story of Ian Miller's unexpected journey through the world of sweeteners, branding, and global business. From NutraSweet, Equal, and Splenda to stevia, monk fruit, and other emerging sweeteners, Miller shares the people, challenges, ideas, and experiences that shaped his career. More than a story about sweeteners, this is a reflection on branding, innovation, business, relationships, and the lessons life teaches along the way. Honest, engaging, and filled with memorable experiences, My Sweet Life offers a unique look at how an unplanned journey can become a lifetime of discovery. Ian's celebrated work on sweeteners and his unique business and brand strategy expertise have fueled a lifetime of work worldwide with some of the largest global companies (P&G, Coca-Cola, J&J, O&M, Microsoft) and celebrated brands (Diet Coke, Diet Pepsi, Old Spice, NutraSweet, Splenda). His knowledge and affable style have made him a popular lecturer at universities (MIT, Northwestern, Loyola, Wharton) and industry organizations. In addition to roles in company management and consulting, he served two terms as President of the Chicago Advertising Federation and on the boards of several companies and charities. Awards for creativity and brand marketing include Clios, Effie's, and international distinctions from P&G, J&J, O&M, and the American Marketing Association. Despite all this, family time, sports, and fine dining remain Ian's life priorities.