FUNDAMENTALS OF MANAGEMENT AND BUSINESS STUDIES

Fundamentals of Management offers a comprehensive, practical introduction to the principles, functions, and contemporary practices of management. The book explains the nature, scope, importance, and evolution of management and introduces major management thinkers and approaches. It examines the core managerial functions of planning, organizing, staffing, directing, leadership, communication, decision-making, and controlling. It presents key concepts such as organizational structure, delegation, authority, motivation, employee development, performance management, and coordination in a clear, accessible way. The book also connects traditional management principles with contemporary issues including strategic management, digital transformation, innovation, globalization, business ethics, corporate social responsibility, sustainability, and responsible leadership. Practical examples, activities, and application-oriented discussions help learners relate theoretical concepts to real organizational situations.