The Real Estate Agent's Quick Guide to AI Phone and marketing tools - what to buy, what to avoid, and what the vendors won't tell you
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- Englisch ausgewählt
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
08.09.2026
Verlag
Amazon Digital Services LLC - KdpSeitenzahl
40
Maße (L/B/H)
22,9/15,2/0,2 cm
Gewicht
68 g
Sprache
Englisch
EAN
9798172689208
Every other guide to AI tools for real estate is written by someone selling them.
This one is written from the buyer's side of the desk.
AI phone answering, AI texting assistants, AI dialers - the pitches all sound the same, and most agents can't tell which of four different products they're being shown. Meanwhile the median agent takes over fifteen hours to respond to a web inquiry, and buyers commit to whoever engages first.
This guide is a working manual for evaluating those tools without getting sold.
Inside:- A four-question test for any statistic on a sales slide - including the two most-quoted numbers in the industry, which vendor after vendor attributes to the wrong study, and one widely repeated figure with no traceable source at all
- A twelve-probe evaluation you can run on any vendor's demo line in under ten minutes, with a printable score sheet
- Five compliance questions that disqualify a product on the spot - because fair housing exposure lands on your license, not the vendor's
- Why inbound and outbound AI calling sit in completely different legal positions, and what the FCC ruled in 2024
- The contract and phone-number terms that become leverage against you at renewal
- How to find out what AI you're already paying for inside your existing CRM
- A sixty-day protocol for deciding whether it actually worked, measured against your own baseline instead of the vendor's promises
Written for both sides of the desk.Individual agents evaluating a tool for their own line, and brokers responsible for what their agents put on the phone. Sidebars flag where the calculus differs.
Honest about evidence.Statistics are attributed to their actual sources. Where no independent research exists - and for AI phone answering in residential real estate, none does - this book says so rather than filling the gap with something that sounds authoritative.
Short enough to read in an evening. Structured so you can hand a single chapter to someone who asks one question.
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