Neu
Beschreibung
Produktdetails
Format
ePUB 3
Kopierschutz
Nein
Family Sharing
Ja
Text-to-Speech
Ja
Erscheinungsdatum
30.07.2026
Verlag
Al Arabi Publishing and DistributingSeitenzahl
312 (Printausgabe)
Dateigröße
13629 KB
Sprache
Arabisch
EAN
9789778911046
With the dawn of the third millennium, and specifically in the last decade, scientific and applied transformations have occurred in the field of e-marketing, encompassing concepts, dimensions, and product presentation methods. This has led to a growing responsibility for both companies and government agencies to consider the concept of marketing in general, from a marketing perspective focused on goods and services for society. This approach involves designing and implementing marketing programs and activities that embrace social responsibility. Both academics and practitioners have shown interest in the social responsibility of these institutions within the marketing field, evaluating the results of marketing policies aimed at improving the image of government agencies with their target audiences in their operations and strategies. This reveals the existence of political, economic, and social marketing within state institutions, allowing for the measurement of the practical outcomes of these strategies. This, in turn, has led to the development and emergence of diverse and modern theories in marketing research.
New media, particularly social media, provides individuals with information that forms a component of their culture, influencing and modifying their attitudes, thus shaping their behavior in accordance with the information they receive. Through the individual, society is influenced, and information contributes to shaping and constructing a new reality. Cognitive change is one of the areas of work in new media. Influence is a change that occurs in thinking, feelings, or behavior as a result of receiving a communication message. To understand this influence, we need to examine and study the intellectual, emotional, behavioral, or cognitive changes resulting from the dissemination of the communication message.
Furthermore, mental imagery is a cognitive process built upon the repetition of content and reinforced by certain accumulations. Several factors intertwine in its formation and crystallization, whether through creation, modification, or reinforcement in the mind of the recipient. This is a goal that those responsible for communication and preparing media messages strive for in various fields.
New media, particularly social media, provides individuals with information that forms a component of their culture, influencing and modifying their attitudes, thus shaping their behavior in accordance with the information they receive. Through the individual, society is influenced, and information contributes to shaping and constructing a new reality. Cognitive change is one of the areas of work in new media. Influence is a change that occurs in thinking, feelings, or behavior as a result of receiving a communication message. To understand this influence, we need to examine and study the intellectual, emotional, behavioral, or cognitive changes resulting from the dissemination of the communication message.
Furthermore, mental imagery is a cognitive process built upon the repetition of content and reinforced by certain accumulations. Several factors intertwine in its formation and crystallization, whether through creation, modification, or reinforcement in the mind of the recipient. This is a goal that those responsible for communication and preparing media messages strive for in various fields.
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