Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
19.07.2026
Verlag
Independently PublishedSeitenzahl
76
Maße (L/B/H)
22,9/15,2/0,4 cm
Gewicht
116 g
Sprache
Englisch
EAN
9798188016265
Your accounts are perfect. Every number is correct. And every number is weeks old.
Albert's factory had never been busier: a full order book, three shifts, forty percent growth. Yet on the 28th of the month, he could not make payroll. His problem was not his people, his product, or his profit. He was steering a fast-moving business while looking only in the rearview mirror. Most owner-led businesses are run the same way: managing a carefully recorded past while the road ahead goes unwatched. Beyond the Rearview Mirror is a practical guide to installing the missing view, and to why, for most small and mid-sized businesses, the person who installs it should not be a full-time hire on a full-time salary, but a fractional CFO. Drawing on engagements across manufacturing, technology, infrastructure, healthcare, and trade, Dr. Tariq Ali shows you:- Why profitable companies run out of cash, and how a thirteen-week forecast lets you see trouble while you still have options
- Where your money is genuinely made and lost, and the mispriced flagship products that quietly drain it
- How to choose the right fractional CFO, structure the engagement, and measure the return in hard numbers
- How to fund growth from the cash already trapped in your own stock and receivables, before borrowing a dirham or selling a share
- How to become fundable, so you raise capital on your terms instead of the lender's
Written to be useful on a Monday morning, not merely true in a classroom, the book combines plain-language frameworks, worked examples, and five case studies of businesses that stopped reacting to their numbers and started steering by them.
If your business turns over AED 50 million or more and you still learn how the month went weeks after it ended, this book was written for you.
Take the mirror down. The road ahead is yours to see.
Dr. Tariq Ali (D.B.A., M.Phil., M.B.A.) is a Dubai-based fractional CFO and founder of Meraki Business Consultancy Ltd.
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