Entrepreneurial Life Design A New Paradigm for Personal and Professional Growth

Bettina Maisch is Professor of Entrepreneurship at HM Munich University of Applied Sciences. Her work explores entrepreneurial life design, wellbeing, and transformative education, with a focus on how individuals can develop agency, purpose, and resilience in times of uncertainty. She co-founded the Entrepreneurial Life Design Academy, serves as Co-Chair of the Life Design Track at EURAM, and is Faculty Fellow at Yale’s Life Worth Living Program. She also co-edits a Special Issue on Life Design for the CERN IdeaSquare Journal of Experimental Innovation.
Stefan Schulte-Holthaus is Professor of Music and Media Management at Macromedia University in Munich. As a former recording and entrepreneurial artist, he explores tensions between artistic ambition and entrepreneurship, with a focus on how passion and life context shape well-being and performance. His teaching fosters an entrepreneurial mindset through experiential, action-oriented learning.
Karina Zittel is co-founder of hundred times and a post-doctoral researcher at TU Berlin. She created Design Your Happy Life — the first course of its kind at a German university, honored with TU Berlin's 2024 Teaching Award — and co-founded the Entrepreneurial Life Design Academy, helping people design lives of purpose through science-backed tools.
Barbara Wolf is founder of Panoramawolf and co-founder of the Entrepreneurial Life Design Academy. Her work focuses on sustainable transformation, entrepreneurship education, and human-centered communication. At LMU Munich’s Innovation & Entrepreneurship Center, she researches and teaches impact entrepreneurship using the 4D LOOPING model. She holds a PhD in communication science.