Qualitative Data Analysis With AI Theory, Methods, and Practice

Susanne Friese is a scholar of qualitative methods with a long track record in research, teaching, and methodological development. Her work spans interpretive approaches, and the evolution of computer assisted analysis. In recent years, she has become a leading voice in rethinking how qualitative analysis is done in an era shaped by artificial intelligence. Her focus lies on dialogue-based inquiry, transparency, and the integration of AI in ways that strengthen rather than replace human interpretation.

David L. Morgan received his PhD in sociology from the University of Michigan, and is currently an emeritus professor in the Department of Sociology at Portland State University. He is an inter-disciplinary research methodologist, working in both qualitative research and mixed methods research. In addition to artificial intelligence, his research interests include focus groups and mixed methods research. He is the author of more than fifty peer-reviewed articles and author or editor of nine books on research methods; he is currently the series editor for the Qualitative Research Methods Series from Sage (the "little blue books").