De Gruyter Handbook of Corporate Reputation Management Revitalising the Field for Research and Practice

TC Melewar , PhD, HFAM, is a Professor of Marketing and Strategy at Middlesex University, London. He has worked at De Montfort, Warwick, Brunel and Zurich (ZHAW). TC was awarded the Honorary Fellow by the Academy of Marketing in 2016. He was the first Editor-in-Chief of the Journal of Brand Management and is now the Editor Emeritus of the journal. TC has published in journals such as Journal of International Business Studies , Business Ethics Quarterly , Journal of World Business and Journal of Business Research , among many others.

Pantea Foroudi , PhD, SFHEA, is Reader in Marketing and Corporate Brand Management and Director of Research in the Business Analytics and Marketing Department. Her research focuses on consumer behaviour, corporate brand design and identity, and the role of Sustainable Development Goals (SDGs) in marketing strategy. She has published extensively in leading journals such as Journal of Business Research , European Journal of Marketing , British Journal of Management , and International Journal of Hospitality Management , and has been listed among Stanford University’s Top 2% of Scientists.

Charles Dennis is Professor of Digital Marketing and Consumer Behaviour at Newcastle University (UK). He is a co-founder and co-chair of the International Colloquium on Place Brand Management and has published widely on place branding, including in Journal of Business Research , Journal of Place Management and Development , Journal of Brand Management , Place Branding and Public Diplomacy , and International Journal of Tourism Research .