The Three Hs: Hotels, Hospitality and Holidays Strategies for Successful Place Brands in the Post-Pandemic “New Normal”

"This book captures and documents the re-shaping of place branding in the post-pandemic world. To name a few of the well-researched topics covered in its chapters, the book discusses the roots of place branding in lived experience, assesses its dependence on digital developments as strategic tools and critically examines its links to more sustainable futures for hospitality and tourism. The contributors and editors have offered a compelling companion for anyone interested in contemporary place branding, and, more importantly, a valuable book for anyone interested in the future of this fascinating field."

"This timely handbook offers incisive, practice-led insights into post-pandemic place branding for hotels, hospitality and holidays. It masterfully integrates theory, tech and global cases, making it an indispensable guide for scholars and industry practitioners alike."
Hong Fan, Professor of Branding Communication, Tsinghua University, Beijing (China), Board member of International Place Branding Association (IPBA)

"The ramifications of the COVID pandemic on the global tourism industry will be felt for many years. This volume provides a detailed analysis of how changes arising from the pandemic have impacted on place brands and, through a series of case studies, considers how tourism places may remain competitive in a post-COVID 'new normal'. It will be a valuable reference for academics and practitioners alike."
Gary Warnaby, Professor of Retailing & Marketing, Faculty of Business and Law, Manchester Metropolitan University (UK)

"This timely and insightful volume offers a comprehensive exploration of place branding in the post-pandemic era, integrating cutting-edge perspectives on digital transformation, sustainability, and stakeholder engagement. By addressing the evolving dynamics of hotels, hospitality, and holiday experiences, it provides both theoretical depth and practical relevance. The book is an essential resource for academics and practitioners seeking to understand how destinations can build resilience, authenticity, and competitive advantage in an increasingly complex and technology-driven global tourism landscape."
Dimitrios Buhalis, Professor in Marketing, Strategy and Innovation, Bournemouth University Business School, Director eTourism Research Lab, Editor in Chief of Tourism Review, Editor in Chief of Encyclopedia of Tourism Management and Marketing

Dr Gulbin Durmaz is Lecturer in Fashion Marketing at Regent's University London (UK).

Pantea Foroudi (PhD, SFHEA, MSc (Honours), MA, BA (Honours)) is the business manager and solution architect at Foroudi Consultancy and is a member of the Marketing and Branding Department, Brunel Business School, London (UK).

T C Melewar is Professor of Marketing and Strategy and the Head of Department (Marketing, Branding and Tourism) at the Business School, Middlesex University London (UK).

Charles Dennis is Professor of Consumer Behaviour at The Business School, Middlesex University (UK).

Chiara Mauri is Fellow of Marketing and Sales at SDA Bocconi School of Management and Full Professor at Universà Cattaneo - LIUC (Italy), where she is the Director of the School of Economics and Management.