Familiarity Engine The Mere-Exposure Effect and the Psychological Mechanics of How We Learn to Like Things
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
4,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Nein
Family Sharing
Ja
Text-to-Speech
Ja
Altersempfehlung
1 - 99 Jahr(e)
Erscheinungsdatum
26.02.2026
Verlag
EpubliSeitenzahl
157 (Printausgabe)
Dateigröße
642 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783565274147
Why do you end up humming a pop song you initially hated just because it played on the radio every day? Why are consumers willing to pay double for a branded painkiller when the generic version has the exact same chemical makeup? The secret doesn't lie in the quality of the product or the melody of the song. It is driven by a primitive neurological glitch known as the Mere-Exposure Effect.
Discovered by psychologist Robert Zajonc, this principle proves that the human brain is hardwired to automatically develop a preference for things simply because they are familiar. In our evolutionary past, if we encountered a plant or an animal multiple times and it didn't kill us, our brain categorized it as safe and, eventually, likable. Today, modern marketing empires weaponize this exact biological reflex. By bombarding our peripheral vision with logos and jingles, they bypass our critical thinking and manufacture unearned trust.
This sharp marketing psychology guide dissects the mechanics of cognitive ease. It explores how politicians, tech giants, and influencers use relentless repetition to shape public opinion and forge billion-dollar brands out of thin air.
Entrepreneurs and marketers will learn how to ethically harness the power of presence. Master the Familiarity Engine, optimize your brand's visibility, and understand exactly why being seen repeatedly is infinitely more profitable than being perfectly understood.
Discovered by psychologist Robert Zajonc, this principle proves that the human brain is hardwired to automatically develop a preference for things simply because they are familiar. In our evolutionary past, if we encountered a plant or an animal multiple times and it didn't kill us, our brain categorized it as safe and, eventually, likable. Today, modern marketing empires weaponize this exact biological reflex. By bombarding our peripheral vision with logos and jingles, they bypass our critical thinking and manufacture unearned trust.
This sharp marketing psychology guide dissects the mechanics of cognitive ease. It explores how politicians, tech giants, and influencers use relentless repetition to shape public opinion and forge billion-dollar brands out of thin air.
Entrepreneurs and marketers will learn how to ethically harness the power of presence. Master the Familiarity Engine, optimize your brand's visibility, and understand exactly why being seen repeatedly is infinitely more profitable than being perfectly understood.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice