Good with Humans The Neuroscience of What Makes Us Tick and What Ticks Us Off

"Learning the skills we need to relate effectively and joyfully is the essential human project. In this terrific new book, David Rock shows us how to do it, in detailed, actionable ways." -Amy C. Edmondson, Novartis Professor of Leadership and Management, Harvard Business School, and author of Right Kind of Wrong: The Science of Failing Well

"The future needs SCARF to make neuroscience practical, with zest." -Dr. Bob Johansen, futurist, author, and distinguished fellow at the Institute for the Future

"David Rock has written a book that many of us have been waiting for. Seamlessly weaving neuroscience, compelling stories, and practical wisdom, Good with Humans illuminates one of the most important-and least understood-aspects of our lives: Why people so often misunderstand, frustrate, trigger, and inspire one another. Rock's SCARF framework offers an elegant lens for understanding human behavior from the family room to the office, and everywhere in between. You will be a slightly different person after finishing this book than you were before you started." -Sonja Lyubomirsky, PhD, distinguished professor of psychology, University of California, Riverside, and author of The How of Happiness, The Myths of Happiness, and How to Feel Loved

"Most books explain human behavior. Good with Humans lets you watch it-one family, one week, two completely different outcomes. It's the most practical translation of neuroscience into everyday life I've read." -Jason Palmer, impact investor and former presidential candidate

"Leveraging breakthroughs in neuroscience, David Rock has developed an indispensable leadership guide for the AI era. In Good with Humans, Rock offers practical tools that can help ambitious leaders optimize their brainpower to raise their game." -Matthew Breitfelder, global head of Human Capital, Apollo Global Management

"What David has created is a gift-a treasure trove of insights that will help you make sense of the dynamics of being human, both personally and professionally. SCARF is not just a framework; it is a lens that unlocks a deeper understanding of yourself and others-helping you lead better, relate better, and live better." -Dr. Julie Loosbrock, EdD, MBA, CHRO, Blue Cross Blue Shield, Minnesota

"Anyone interacting with other humans (that's everyone) will find this book a codex for better personal awareness, interpersonal connection, and social flourishing. Captured with stories, grounded in research, encouraging reflections, these SCARF insights will lead to improved quality of life. Neurointelligence leads to being 'good with humans.'" -Dave Ulrich, Rensis Likert Professor Emeritus, University of Michigan, partner, the RBL Group

"In an era dominated by digital transformation and AI, the ultimate competitive advantage is understanding what drives human behavior. Good with Humans provides a brilliant, science-backed road map for decoding our daily interactions, minimizing workplace friction, and building truly cohesive teams. This is a must-read for any leader looking to elevate their neurointelligence and connect on a deeper level." -Sam Hammock, CHRO, Cencora