Social Media How to Engage, Share, and Connect
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- Taschenbuch
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Form:Einzelkauf Download
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Sprache:Englisch
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eBook Format:PDF
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32,40 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
21.08.2025
Verlag
Bloomsbury eBooks USSeitenzahl
336 (Printausgabe)
Auflage
5. Auflage
Sprache
Englisch
EAN
9798765154892
WINNER 2026 Textbook Excellence Award - Textbook & Academic Authors Association
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.
Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
New features of the fifth edition include:
· Chapter 4: Generative AI covers the technology's uses and implications for strategic communication
· Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences
· Sticky Social Media boxes apply chapter concepts to real brand cases
· ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns
· Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategies
Online resources (bloomsbury.pub/luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.
Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrated PR practice.
Regina Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.
New features of the fifth edition include:
· Chapter 4: Generative AI covers the technology's uses and implications for strategic communication
· Chapter 7: Storytelling in Social Media emphasizes the art of crafting narratives that resonate with audiences
· Sticky Social Media boxes apply chapter concepts to real brand cases
· ROSTIR (Research, Objectives, Strategy, Tactics, Implementation, Reporting) Campaigns in Action boxes feature case studies of strategic, integrated PR, social media, and digital campaigns
· Storytelling: Communicate, Captivate, Connect boxes provide insight into how storytelling enhances communication strategies
Online resources (bloomsbury.pub/luttrellsocialmedia5e) include lecture slides and other teaching materials for instructors and students.
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