Introduction - Klaus Heine, Michel Phan, Ian Phau, Marie-Cecile Cervellon, and Eunju Ko
Part 1: Rethinking Luxury in a Changing World: New Challenges and Opportunities
Chapter 1: Global Luxury Fashion Marketing Research Evolution - Eunju Ko
Chapter 2: The Luxury Tensions - Navigating Luxury Brands in an Era of Change - Felicitas Morhart and Julia Riedmeier
Chapter 3: The Green Revolution: How New Labelling Laws are Redefining Luxury Fashion - Caroline Ardelet
Chapter 4: Luxury with a Conscience: Mapping the Next Research Frontier for Ethical Luxury - Eugene Cheng-Xi Aw
Chapter 5: Innovative Product and Business Models for Upcycling in Different Luxury Categories - Alice Guzzetti and Roberta Crespi
Chapter 6: New Trends of Luxury Consumption in Hard Luxury: Second-Hand and Rental - Marie-Cécile Cervellon and Lindsey Drylie Carey
Chapter 7: The Challenges of Luxury Brands in the Second-Hand Market - Lam Luong, Géraldine Michel, and Valérie Zeitoun
Part 2: The Evolving Luxury Consumer
Chapter 8: Aspirers and Connoisseurs - Kong Cheen Lau
Chapter 9: Motivation of Luxury Consumption - Kong Cheen Lau
Chapter 10: Consumer Emotions and The New Luxury Consumer Journey - Francine Petersen and Adeepan Chakraborty
Chapter 11: Leading a luxury brand across generations: Maximising an Intergenerational Inflection Point - Rebecca Robins
Chapter 12: Luxury Under Fire: Causes and Expressions of Brand Hate - Douglas Bryson and Glyn Atwal
Part 3: International Luxury Marketing
Chapter 13: Made in Italy and the Emergence of Female Brands for a Socially Responsible Luxury Identity - Serena Rovai
Chapter 14: Luxury Consumption, Well-Being, and Sustainability: Observations in Japan - Ken Kumagai and Kyung Tae Lee
Chapter 15: Internationalization of Luxury Brands in China - Sabine Chrétien-Ichikawa
Chapter 16: India as a Next Big Opportunity for Global Luxury Market - Sheetal Jain and Preetha Menon
Chapter 17: Navigating the Indonesian Luxury Market: Challenges and Opportunities - Patria Laksamana
Chapter 18: Conspicuous and Inconspicuous Luxury Consumption in the Emerging Economy of Vietnam - Thi Tuyet Mai Nguyen, Hoang Linh Nguyen, and Bao Ngoc Nguyen
Chapter 19: From Hidden Gem to Global Player: Colombia's Place in the Future of Luxury - Lina Bustillo
Part 4: Service Innovation, Operations, and Financial Strategy in Luxury
Chapter 20: Luxury Service Consumption in the Age of Social Media - Jonas Holmqvist
Chapter 21: Luxury Brand Hospitality Extensions: Development of a Strategic Framework - Sonja Sperber, Florent Girardin, Matthias Fuchs, and Valentina Clergue
Chapter 22: Private Clubs as Luxury Services - M. Deniz Dalman and Junhong Min
Chapter 23: Sourcing and Supply Management in the Luxury Industry - Ohanes Missirilian and Nathalie O'Mahony
Chapter 24: Financial Aspects in the Luxury Sector - Alexandre Ferragu
Chapter 25: From Prestige to Profit: Luxury Financial Management, Returns, and Valuation - Danny Younis
Part 5: Luxury Identity and Cultural Construction of Meaning
Chapter 26: The Semiotics of Luxury Brands - Anne-Flore Maman Larraufie
Chapter 27: Luxury Brands as Socio-Cultural Constructions - J. P. Kuehlwein and Albert M. Muñiz, Jr.
Chapter 28: The Brand-Building Canvas: Capturing the Identity of Luxury Brands - Klaus Heine, Glyn Atwal, and Charles A. Lawry
Chapter 29: Purpose as Prestige: How Luxury Brands Leverage Purpose-Driven Branding - Klaus Heine, Houssam Jedidi, and Oliver Heil
Chapter 30: Compound Luxury Brand Authority: Expanding and Updating a Central Concept - Clara Lecerf, Benjamin Voyer, and Luca M. Visconti
Chapter 31: Poets and Amateurs: Luxury Branding through Cultural Innovation - Thomaï Serdari
Chapter 32: Art Infusion in Luxury: Exploring Influences and Insights - Genesis Chong and Ian Phau
Part 6: Strategic Levers for Luxury Brand Growth
Chapter 33: Strategic Foundations of Luxury Brands - Anne Michaut
Chapter 34: The Role of Price in Luxury - Jean-Noël Kapferer, Oxana Lahbib, and Pierre Valette-Florence
Chapter 35: Strategies for Luxury Brand Repositioning, Revival, and Relaunch - Eleonora Cattaneo
Chapter 36: Luxury Brand Collaborations - Paul Quencez and Michel Phan
Chapter 37: Luxury Brand Extensions: A Review - David Dubois and Allison Hess
Chapter 38: Democratization of Luxury - Paurav Shukla, Veronica Rosendo-Rios, and Dina Khalifa
Chapter 39: Winning in the Luxury Innovation Game: Mastering the Strategic Moves - Hannes Gurzki, Bettina Herz, and Christof Backhaus
Part 7: Digital Luxury Futures
Chapter 40: The Use of Social Media Influencers for Luxury Branding - Gwarlann de Kerviler
Chapter 41: Virtual Influencers and Streamers of Luxury: Embracing Innovation and Ethics in Tomorrow¿s Digital Marketplace - Zhiying Hou and Ian Phau
Chapter 42: Can Generative AI Redefine Creativity in the Luxury Fashion Industry? - Mathilde Renda-Blanche
Chapter 43: The Role of Gamification in Luxury Branding in the Fashion Industry - Minjung Cho, Charles R. Taylor, and Eunju Ko
Chapter 44: Luxury Branding in the Metaverse - Kyung Hoon Kim, Miyea Kim, and Qi Jiang
Chapter 45: The Application of AI in Luxury Industry - Hao Zhang and Shasha Zhan
