Vor Ort
Merkzettel Warenkorb
Produktbild: Start-up and Entrepreneurial Communication

Start-up and Entrepreneurial Communication Theoretical Foundations and Contemporary Development

85,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

26.12.2025

Herausgeber

Alexander Godulla + weitere

Verlag

Taylor and Francis

Seitenzahl

256

Maße (L/B/H)

25,4/17,8/1,4 cm

Gewicht

489 g

Sprache

Englisch

ISBN

978-1-03-277086-4

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

26.12.2025

Herausgeber

Verlag

Taylor and Francis

Seitenzahl

256

Maße (L/B/H)

25,4/17,8/1,4 cm

Gewicht

489 g

Sprache

Englisch

ISBN

978-1-03-277086-4

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

Noch keine Bewertungen vorhanden

Verfassen Sie die erste Bewertung zu diesem Artikel

Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.

Kundinnen und Kunden meinen

Bewertungen (0)
Die Leseprobe wird geladen.
  • Produktbild: Start-up and Entrepreneurial Communication

  • Introduction: Start-up and Entrepreneurial Communication Section 1: Theoretical Approaches to Start-up and Entrepreneurial Communication 1. Analogies in Entrepreneurial Communication and Strategic Communication: Definition, Delimitation of Research Programs and Future Research 2. Conditions of One-Way and Two-Way Approaches in Strategic Start-Up Communication: A Qualitative Comparative Analysis (QCA) 3. Relationship Cultivation and Social Capital: Female Transnational Entrepreneurs' Relationship-Based Communication on Social Media Section 2: Start-up Brand, Identity and Strategic Communication 4. Assembling the Start-up Brand: A Process Framework for Understanding Strategic Communication Challenges 5. Narrative Start-up Identity Construction as Strategic Communication 6. Carving Start-up Character: Effects of Symmetrical Communication on Start-up Corporate Character, Customer-start-up Identification, and Customer Advocacy Section 3: Internal Communication for Start-ups 7. The Role of Internal Communication in Start-ups: State of Research and Practical Approaches 8. Welcoming Newcomers in Start-Ups: Challenges for Strategic Internal Communication 9. Understanding Start-up Employees' Communicative Behaviors on an Employer Review Website: A Comparison of TikTok and Snapchat Section 4: Start-up Crowdfunding and Strategic Communication 10. The Use of Crowdfunding and Social Media Platforms in Strategic Start-up Communication: A Big-data Analysis 11. Persuasive Reasons in Crowdfunding Campaigns: Comparing Argumentative Strategies in Successful and Unsuccessful Projects on Kickstarter