Strategic Innovative Marketing and Tourism Navigating Global Trends and Managing Challenges —12th ICSIMAT, Olympus Riviera, Greece, 2025

Androniki Kavoura is Professor of Marketing Communication at the Department of Business Administration, University of West Attica, Greece. Her research focuses, among others, on marketing communication, social media marketing, and tourism marketing. She has published in the International Journal of Mobile Computing and Multimedia Communications, International Journal of Web Based Communities, EuroMed Journal of Business, Library Review, International Journal of Culture, Tourism and Hospitality Research, Journal of Vacation Marketing, Tourism Culture and Communication, and ‘Tourismos’. She is also Conference Chair of the International Conference on Strategic Innovative Marketing and Tourism. 

Ulrike Gretzel is a Senior Fellow at the Center for Public Relations, University of Southern California, USA, and Director of Research at Netnografica, an innovative market research company that provides actionable insights by extracting meaning from online conversations. Her research spans the design, use, and implications of emerging technologies (ranging from social media and mobile applications to smart cities, robots, artificial intelligence, and the Metaverse), and the development of netnography. She has over 20 years of experience conducting academic and practice-focused research. She is frequently acknowledged as one of the most cited authors in the fields of tourism and persuasion and is an elected fellow of the International Academy for the Study of Tourism.

Vasiliki Vrana is a Professor in the Department of Business Administration at the International Hellenic University (Greece) and a Vice-Rector of Administrative Affairs, Student Affairs and Lifelong Learning at the International Hellenic University. Her research interests include information and communication technologies in tourism and hospitality, AI applications, education evaluation, and Web 2.0 applications in tourism, health, and politics.  She has widely published research work in academic journals, book chapters, and international conferences.