Ideal Subjects Volume 76 The Abstract People of AI

"Exciting and important, Ideal Subjects has been needed for a decade, if not longer. Olga Goriunova approaches the theory of the subject in the context of modernity and technology, answering a series of questions that has been both central to yet obfuscated by recent scholarship." - Justin Joque, University of Michigan

"Olga Goriunova moves deftly between sociocultural analysis and theoretical inquiry to reveal how AI does not simply extract data from human experiences but produces 'ideal subjects' - abstractions of ideals, desires, and data patterns that change subject-making. This book is compelling reading for anyone seeking to understand how we become ourselves (and something other than ourselves) in the age of algorithmic prediction." - M. Beatrice Fazi, University of Sussex

"What is a 'digital person,' and why should we care? Goriunova's answers prove as complex as they are fascinating." - Los Angeles Times