Co-creating Luxury Customer Experiences in Tourism Exploring the Superyacht Market

Russell Williams is a Senior Lecturer in Management at the University of Aberdeen, UK. He is an experienced academic, trainer and researcher. Russell has held posts a number of UK Universities including Hull, Abertay Dundee, Sunderland and De Montfort. Russell’s teaching interests range across Marketing, Business Strategy, Leadership, and Digital Business. He has published thirty journal articles across a range of discipline areas. Most recently he co-authored a Chapter for the Palgrave MacMillan book: Luxury Yachting: Perspectives on Tourism, Practice and Context (Palgrave 2022) . Russell is a Senior Fellow of the Advance HE (Formerly the Higher Education Academy) and a Fellow of the Chartered Management Institute FCMI. In a previous life, Russell was involved in two Internet start-ups at the turn of the millennium. He has also served as a business mentor for start-ups.

Dr Tatiana Gladkikh BA MA PhD SFHEA MCIL is Lecturer in Management at the University of Aberdeen Business School. As an academic and consultant, she has worked the UK, Russia, Europe, the Middle East and South-East Asia. Her research is focused on cross-cultural leadership, cross-cultural issues in the global business environment, and luxury end of tourism. Her previous edited book Luxury Yachting: Perspectives on Tourism, Practice and Context was published by Palgrave Macmillan in 2022.  Tatiana is an associate editor of The Journal of Management Development . She is a Senior Fellow of Advance HE (formerly The Higher Education Academy HEA) and a Member of the Chartered Institute of Linguists (MCIL). Dr Gladkikh is a Conference Committee member at the European Conference on Management, Leadership and Governance (ECMLG). Tatiana is a certified Life and Success Coach (JSCS).