Strategic Digital Transformation Theory and Practice
-
- Hardcover
- Taschenbuch
- eBook ausgewählt
-
Form:Einzelkauf Download
-
Sprache:Englisch
-
eBook Format:ePUB 3
- PDF 186,10 €
- ePUB 3 186,10 € ausgewählt
- ePUB 186,10 €
186,10 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB 3
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
05.11.2025
Verlag
Sage PublicationsSeitenzahl
408 (Printausgabe)
Dateigröße
8723 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781036201739
This cutting-edge textbook takes a unique approach to digital transformation which aligns theory and practice and is supported by the authors' own research with over 4,000 organisations. Covering key topics such as emerging technologies, AI, cybersecurity, customer orientation, operational excellence, marketing automation, innovation and leadership and culture, it offers a learning experience which prepares students for the practical realisation of digital transformation for competitive advantage.
With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.
"In this rapidly evolving landscape, strategic digital transformation is not just an option but a necessity for organisations to remain competitive and relevant. . . It is an exciting time to be part of this journey, and I am confident that the insights and strategies presented in this textbook will provide valuable guidance for young leaders and innovators seeking to thrive in the digital era."
- Alois Zwinggi Managing Director, World Economic Forum
With individual and group exercises and case studies from a range of organisations, Strategic Digital Transformation prepares students to apply the knowledge and experience gained from the book in their future careers. It is suitable for undergraduate and postgraduate digital transformation and digital business courses.
"In this rapidly evolving landscape, strategic digital transformation is not just an option but a necessity for organisations to remain competitive and relevant. . . It is an exciting time to be part of this journey, and I am confident that the insights and strategies presented in this textbook will provide valuable guidance for young leaders and innovators seeking to thrive in the digital era."
- Alois Zwinggi Managing Director, World Economic Forum
Kundinnen und Kunden meinen
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kund*innen durch Ihre Meinung
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice