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Produktbild: The Evolution of Luxury Brands, Volume II
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The Evolution of Luxury Brands, Volume II Society, Technology, and Context

Aus der Reihe Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
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176,99 € UVP 197,99 €

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

18.10.2025

Abbildungen

XXVIII, 20 illus., 16 illus. in color., farbige Illustrationen, schwarz-weiss Illustrationen

Herausgeber

Alkis Thrassou + weitere

Verlag

Springer

Seitenzahl

371

Maße (L/B/H)

21,6/15,3/2,6 cm

Gewicht

626 g

Sprache

Englisch

ISBN

978-3-031-96679-8

Beschreibung

Portrait

Alkis Thrassou  is Director of  Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU).

Demetris Vrontis  is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU).

Leonidas Efthymiou is Associate Professor in the School of Business, at the University of Nicosia, Cyprus (EU).

Yaakov Weber  is President of the EuroMed Academy of Business and Director of the School of Business Research Center, College of Management Academic Studies, Rishon LeTsiyon, Israel .

S. M. Riad Shams  is Head of the PhD programme and Assistant Professor at the Newcastle Business School, Northumbria University, UK.

Evangelos Tsoukatos  is Vice President at the EuroMed Research Business Institute, Nicosia, Cyprus

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

18.10.2025

Abbildungen

XXVIII, 20 illus., 16 illus. in color., farbige Illustrationen, schwarz-weiss Illustrationen

Herausgeber

Verlag

Springer

Seitenzahl

371

Maße (L/B/H)

21,6/15,3/2,6 cm

Gewicht

626 g

Sprache

Englisch

ISBN

978-3-031-96679-8

Herstelleradresse

Springer-Verlag GmbH
Tiergartenstr. 17
69121 Heidelberg
DE

Email: ProductSafety@springernature.com

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  • Produktbild: The Evolution of Luxury Brands, Volume II

  • Chapter 1: Luxury Brands Evolution: An Overview of Society, Technology and Context Demetirs Vrontis, Alkis Thrassou, Naziyet Uzunboylu, and Leonidas Efthymiou.- Chapter 2: The Impact of Generation Z on the Luxury Market: Rethinking the Status and Values of Luxury for the New Generation of Consumers Daria Batamirova and Alkis Thrassou.- Chapter 3: An Innovative Circular Business Model for the Luxury Fashion Industry Marcos Komodromos, Jinju Heo, Tatiana Harkiolakis and Daphe Halkias.- Chapter 4: Can Luxury Brands Coexist in Harmony with Art, Technology and Immersive Storytelling to Reach Sublime Emotions? Angelos Vouldis and Maria Christoforou.- Chapter 5: Motives Towards Luxury Consumption during Crisis in the Context of Individualistic and Collectivist Cultures Mirna El Shayeb, Sara El-Deeb, and Raghda El Ebrashi.- Chapter 6: Is There a Place for Luxury During Wartime?  Insights from the Ukrainian Luxury Watch Market Nataliia Kochkina. Michela Floris and Borys Kharchenko.- Chapter 7: Virtual Couture: Exploring the Integration of NFTs in Luxury Fashion Brands Nikola Drašković, Vanja Šebek, and Mario Fraculj.- Chapter 8: Luxury Brands Navigating the Digital Ecosystem: A Systematic Literature Review Isabel Barbosa, and João F. Proença.- Chapter 9: Exploring the Upsurge in Luxury Real Estate: Factors and Challenges Ruchika Jeswal, Leonidas Efthymiou, and Meliz Bozat.- Chapter 10: Luxury from Unexpected Needles: The Rise of Niche Knitwear Brands from Unconventional Markets Roxana Voicu-Dorobanțu, Valentin Cojanu, and Ana Barbara Bobircă.- Chapter 11:  Smart Luxury: Exploring Portuguese Guests’ Technology Preferences in High-End Hotels Ana Brochado and Afonso Mendes Chapter 12: Luxury Fashion and Sustainability: Digital Narratives, Greenwashing, and Consumer Engagement Yioula Melanthiou and Maria C. Voutsa.