East Asian Media Culture in the Age of Digital Platforms Narratives, Industries, and Audiences

"This book is a timely, comprehensive exploration of how digital platforms are reshaping the cultural industries of East Asia, a dynamic producer of global cultural content. (...) The book's greatest strength lies in its call for "trans-Asian" platform studies, which prioritizes local contexts, inter-Asian connections and heterogeneous platform ecologies. By foregrounding East Asia, it not only broadens the scope of global media studies but also offers an alternative and counter-hegemonic framework to the West-centered one for understanding cultural power, digital mediation and shifting transnational flows in this digital era."

-- Nayan Chanda, Global Asia ('Broader Horizon for Platform Studies')

"East Asian Media Culture in the Age of Digital Platforms: Narratives, Industries, and Audiences makes a significant contribution to scholarship in media and cultural studies. This volume presents a timely and detailed analysis of the changing media landscape in East Asia by aggregating the studies of the effects of platformization on narratives, industries, and audiences. It will be of particular value to scholars and students of media studies, cultural studies, digital media, Korean studies, Chinese studies, Japanese studies, East Asian studies, sociology, anthropology, and globalization studies."

-- Shiyuan Shi and Biyu Wu, Continuum: Journal of Media & Cultural Studies

"The book's key strength is its ability to hold together three analytic levels, narratives, industries, and audiences, while keeping local specificity in view. It also makes platform power legible, from global OTT restructuring of production relations to state - and corporate-attempts to discipline cultural circulation through policy, infrastructure, and metrics. Pedagogically, the chapter lineup works well as modular weekly readings for courses on East Asian media, digital platforms, or popular culture, since each chapter is largely self-contained."

-- Rikas Saputra, Jufrizal Jufrizal, and Kadek Suhardita, Asian Journal of Communication