Conference Proceedings Trends in Business Communication 2024

Prof. (FH) Dr. Peter Schneckenleitner
is Professor for Communication Management for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. His research focuses on strategic communication, applied artificial intelligence and digital interaction.

Prof. (FH) Dr. Wolfgang Reitberger
is Director of Studies for the Bachelor Marketing & Communication Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. He currently focuses on innovative learning and teaching methods, social media and digital disruption.

Prof. (FH) Dr. Alexandra Brunner-Sperdin
is a Professor of Marketing and Vice Dean for the Bachelor Marketing & Communications Management and the Master Digital Marketing at the University of Applied Sciences Kufstein Tyrol. Her area of expertise is customer experience, service design and employer attractiveness in tourism.