Produktbild: The LinkedIn Edge

The LinkedIn Edge New Sales Strategies for Unleashing the Power of LinkedIn + AI to Cold Call Less and Sell More

Aus der Reihe John Wiley & Sons Inc

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

25.09.2025

Verlag

Wiley

Seitenzahl

336

Maße (L/B/H)

21,8/14,7/1,8 cm

Gewicht

454 g

Sprache

Englisch

ISBN

978-1-394-31671-7

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

25.09.2025

Verlag

Wiley

Seitenzahl

336

Maße (L/B/H)

21,8/14,7/1,8 cm

Gewicht

454 g

Sprache

Englisch

ISBN

978-1-394-31671-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: The LinkedIn Edge
  • Preface xi

    Part 1: Fast Prospecting

    1 The Pipe Is Life 3

    2 Targeting Your ICP 7

    3 Build Prospecting Lists Fast 19

    4 Building Lists from LinkedIn Engagement Signals 23

    5 Job Transition Trigger Events 26

    6 Leveraging LinkedIn Search for List Building 30

    7 Prospecting Sequences 43

    8 Integrating Soft LinkedIn Touches and Tags into Your Prospecting Sequence 48

    9 Using InMail in Your Prospecting Sequence 54

    10 Integrating LinkedIn Direct Messaging into Your Prospecting Sequence 66

    11 Crafting Prospecting Messages That Break Through the Noise 76

    Part 2: Slow Prospecting

    12 Familiarity 91

    13 A Slow, Deliberate Prospecting Journey 95

    14 The Law of Cumulative Impact 100

    15 Develop a Slow Prospecting Plan and Metrics 106

    16 Managing Your LinkedIn Inbox 110

    17 The BTN Method 116

    Part 3: Your Network Is Your Net Worth

    18 Your Network Edge 125

    19 The Seven People You Need in Your Network 130

    20 Optimizing and Refining Your Existing LinkedIn Network 136

    21 Always Be Connecting 139

    22 Sending Effective Connection Requests 143

    23 Avoid the Bait-and-Switch Connection Request 153

    24 Rules and Best Practices for Accepting Connection Requests 157

    25 Nurture Your Network 161

    26 Multi-threading 173

    27 Making the Shift from Cold Calls to Warm Introductions 181

    28 Social Proximity and the Best Path In 187

    Part 4: Personal Branding and the LinkedIn Profile Lead Machine

    29 If You Are Not a Brand, You Are a Commodity 195

    30 Personal Brand Audit 198

    31 The LinkedIn Profile Makeover 209

    32 The Middle Hooks 220

    33 Credentials and Credibility 232

    Part 5: Differentiation, Thought Leadership, and Authority

    34 Authority in the Age of Transparency 251

    35 Socially Surrounding Targeted Prospects with the Five S Framework 254

    36 Streaming: Creating and Posting Original Content That Builds Your Authority 258

    37 Sharing: Building Authority Through Content Curation 267

    38 Stop the Scroll: Creative Inspiration for Content That Connects 273

    39 Search and the LinkedIn Algorithm 286

    40 Showing Up in Comments and Conversation 291

    About the Authors 297

    Index 301