The Transformation Economy Guiding Customers to Achieve Their Aspirations

Advance Praise for The Transformation Economy:

"The greatest gift you can give someone is to help them reach their true potential. In The Transformation Economy, Pine shows how to do exactly that-all while building a business that thrives. Read it. Apply it. Transform lives, including your own." - Tony Robbins, #1 New York Times bestselling author and the world's leading life and business strategist

"The Transformation Economy is the beating drum for a new business category. Through powerful models and memorable examples, Pine reveals how businesses can help people become brighter, better versions of themselves. He may transform not just business, but society itself." - James Wallman, CEO, World Experience Organization

"A brilliant guide to the future of business, The Transformation Economy shows us that true value comes not from what we sell but from how we can transform people's lives. It challenges us to go beyond products and services to what really matters: guiding people to achieve their aspirations." - Alicia Tillman, Chief Marketing Officer, Delta Air Lines

"It is said that you know an idea is great if it is obvious-but only after you've been given it. Pine's first great idea was The Experience Economy. Now he builds on that with The Transformation Economy. An inspiring call to action both for companies and for each one of us." - Roger L. Martin, founder and President, Roger L. Martin, Inc.; coauthor, Playing to Win

"We need this book. In The Transformation Economy, Pine shifts our lens from 'us' to those we serve. This wise view will guide what we do to win in our jobs and in our lives." - Gary Shapiro, CEO and Vice Chairman, Consumer Technology Association; author, Pivot or Die

"This is the book you didn't know you were waiting for, but once you pick it up, it will be the catalyst to advance how you think about experience design. Just as The Experience Economy defined an era, The Transformation Economy will be the essential road map for understanding and delivering economic value in our future." - Julie Kennedy Oehlert, Chief Experience Officer, ECU Health