Ethnography The Basics

"Once you are convinced that the only way we are ever going to be able to study and understand life as it is actually lived is through ethnography, then you know why it is so important for other people to appreciate this and ideally learn to be ethnographers. Reading this book you can feel the passionate commitment to this goal of persuasion. Thanks to its abundant `story box' illustrations, its discussion of foundational principles and practices and above all the sense of a holistic imagination of what this holistic method entails, the book effectively delivers. Ethnography will grant you empathy and expand your life, but first, you need to learn what it is."

Professor Daniel Miller, Professor of Anthropology, University College London

"Spot on! Wardell's skilfully crafted book offers an engaging introduction to the world of ethnographic research. The chapters present a refreshing variety of detailed examples that shed light on the strengths and challenges of both standard methods and innovative creative approaches."

Maruska Svasek, Professor of Anthropology, Centre for Creative Ethnography, Queen's University Belfast