Beschreibung
Produktdetails
Einband
Gebundene Ausgabe
Erscheinungsdatum
23.10.2024
Verlag
Vibrant PublishersSeitenzahl
306
Maße (L/B/H)
23,5/15,7/2,1 cm
Gewicht
596 g
Sprache
Englisch
ISBN
978-1-63651-266-2
Legend in Marketing: Managerial Marketing - Current Thought By Jagdish N. Sheth Managerial Marketing: Current Thought is part of the esteemed Legend in Marketing series and showcases the pioneering work of Dr. Jagdish N. Sheth in the field of managerial marketing. In this book, Dr. Sheth examines the evolving theories and practices that have shaped modern marketing management, offering insights into strategic decision-making, market segmentation, and customer relationship management. Through rigorous research and real-world examples, Dr. Sheth highlights how marketing managers can respond to shifting consumer needs, competitive pressures, and technological advancements. His contributions have transformed how businesses approach marketing strategy, moving from a product-centric model to one that emphasizes customer value and long-term engagement. This book covers essential topics like brand management, market positioning, and the integration of marketing with broader business functions. Whether you are a student, researcher, or marketing professional, Managerial Marketing: Current Thought provides a thorough understanding of key concepts that continue to shape business practices today. Dr. Sheth's work offers a comprehensive look at the intersection of marketing theory and management, providing readers with the tools to stay competitive in today's dynamic marketplace. This book is an essential resource for anyone seeking to deepen their knowledge of managerial marketing and understand the trends that drive marketing innovation.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice