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  • Produktbild: The Routledge Companion to Advertising and Promotional Culture
  • Produktbild: The Routledge Companion to Advertising and Promotional Culture

The Routledge Companion to Advertising and Promotional Culture

71,99 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

19.12.2024

Abbildungen

schwarz-weiss Illustrationen, Raster, schwarz-weiss, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss

Herausgeber

West Emily + weitere

Verlag

Taylor & Francis

Seitenzahl

422

Maße (L/B/H)

25,4/17,8/2,3 cm

Gewicht

453 g

Auflage

2. Auflage

Sprache

Englisch

ISBN

978-0-367-64512-0

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

19.12.2024

Abbildungen

schwarz-weiss Illustrationen, Raster, schwarz-weiss, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss

Herausgeber

Verlag

Taylor & Francis

Seitenzahl

422

Maße (L/B/H)

25,4/17,8/2,3 cm

Gewicht

453 g

Auflage

2. Auflage

Sprache

Englisch

ISBN

978-0-367-64512-0

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Taylor & Francis Verlag GmbH
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80331 München
DE
GPSR@taylorandfrancis.com

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Taylor & Francis Group
5 Howick Place
SW1P 1WG London
UK
GPSR@taylorandfrancis.com

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  • Produktbild: The Routledge Companion to Advertising and Promotional Culture
  • Produktbild: The Routledge Companion to Advertising and Promotional Culture

  • 1. Introduction  Part I: Historical Perspectives on Advertising and Promotion  2. Origins of Modern Consumption: Advertising, New Goods, and a New Generation, 1890-1930  3. "Sentimental 'Greenbacks' of Civilization": Cartes de Visite and the Prehistory of Self-branding  4. The Relationship Between US Advertising and Popular Culture: Four Historical Threads  5. Subscriptions as Surveillance: Mailing Labels, Punch Cards, and the Roots of the Digitized Audience  Part II: Promotional Industries  6. The Past, Present, and Future of Internet Personalization in Service of Advertising  7. Promotional Convergence and Political Economic Critique: Assessing Integrations Across Media and Advertising Industries  8. Regional Trends in Global Advertising  9. How the Advertising Industry Approaches Legal Cannabis: A Trade Press Analysis  Part III: Advertising Audiences  10. Social Media and Audience Commodification: Toward an Applied Theory  11. Model Consumers: Numerical and Normative Constructions of Hispanic Consumers  12. Promotional Culture, Tastes, and Teenagers: Navigating the Interplay Between Food Marketing, Monitoring, and "Teen Food"  Part IV: Advertising Identities  13. Selling Cuba: Havana Club Advertising and the Practice of Cultural Mediation  14. Adventures in Hypermediated Hyperreality, or What Happens When Nations Become Brands  15. Streaming Nationalism, Advertising Localization: Netflix Türkiye Advertisements  16. Milleniage Advertising: Reconceptualizing Advertising and Its Role in Forming Social Identities  17. Contour of Masculinity: Reading Bros in Popular Culture and Fashion Branding  Part V: Advertising and/in Crisis  18. From Cause Marketing to Activist Branding: There's No Sitting Out in the Age of COVID, #BLM, and Assaults on Democracy  19. #WeAreTogether: University Branding in the Time of COVID and Black Lives Matter  20. "The Show Must Go On": Thematic Representations of Hyper-commercialism and Spending as a Public Service Amid COVID-19-Related Advertisements  21. Native Advertising in Digital News Contexts: Perpetuating the Twenty-first Century Infodemic  22. Normal Accidents in the Digital Age: How Programmatic Advertising Became a Disaster  Part VI: Promotion and Politics  23. United We Shop: Black Beauty Advert-ism and the Business of Social Justice  24. When Advertising Takes a Stand: Market Activism, Gender, and Social Change in Greece  25. "I Keep Hearing the Promo, `You're Fired!'": Promotional Culture, Populist Authoritarianism, and The Apprentice  26. Misremembering Black Wall Street and the Promotional Rhetoric of Capitalist Racial Repair  Part VII: Promotionalism and Its Expansions  27. Popular Music, Promotional Culture, and Public Policy  28. E-commerce Goes Social: The Rise of Livestreaming as a Hybrid Promotional Form  29. Advertising, Branding, and the Promotional Future Part VIII: Advertising, Promotion, and the Environment  30. Pushing Products and Blaming Consumers: Corporate Journalism, Climate Change, and the Discourses of Delay  31. From Crisis to Opportunity: Promoting Climate Change