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Produktbild: Digital Marketing Strategy
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Digital Marketing Strategy An Integrated Approach to Online Marketing

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34,99 € UVP 39,30 €

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

03.11.2025

Verlag

Kogan Page Ltd

Seitenzahl

424

Maße (L/B/H)

23,4/15,6/2,4 cm

Gewicht

664 g

Farbe

Camel

Auflage

4

Sprache

Englisch

ISBN

978-1-398-62206-7

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

03.11.2025

Verlag

Kogan Page Ltd

Seitenzahl

424

Maße (L/B/H)

23,4/15,6/2,4 cm

Gewicht

664 g

Farbe

Camel

Auflage

4

Sprache

Englisch

ISBN

978-1-398-62206-7

EU-Ansprechpartner

Kolibri 360 GmbH
Ettore-Bugatti-Straße 6-14
51149 Köln
DE
produktsicherheit@kolibri360.de

Herstelleradresse

Authorised Rep Compliance Ltd
info@authorisedrepcompliance.co.uk
GPSR Enquiries

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  • Produktbild: Digital Marketing Strategy
      • Chapter - 00: Introduction: How will this book transform your digital marketing strategy?;
      • Chapter - 01: The foundations of digital marketing;
    • Section - ONE: Knowing your business objectives and your customer;
      • Chapter - 02: Understanding the digital ecosystem;
      • Chapter - 03: Integrating digital into wider organization strategy;
      • Chapter - 04: Understanding the evolving digital consumer;
      • Chapter - 05: Barriers, considerations and data protection in digital marketing strategy;
    • Section - TWO: Integrating digital change into your wider organization;
      • Chapter - 06: Enabling technologies for online marketing and digital transformation;
      • Chapter - 07: Planning your digital marketing strategy – Objectives, teams and budgeting;
    • Section - THREE: Using channel strategy to reach your customers;
      • Chapter - 08: SEO strategy and organic techniques;
      • Chapter - 09: Building and optimizing a winning paid search strategy;
      • Chapter - 10: Display advertising and programmatic targeting;
      • Chapter - 11: Tailoring your social media strategy;
      • Chapter - 12: Marketing automation, messaging and email marketing – the unsung heroes;
      • Chapter - 13: Affiliate schemes and partnerships to deliver highly targeted leads;
      • Chapter - 14: Lead generation that delivers results;
      • Chapter - 15: Content strategy – a key pillar of success;
      • Chapter - 16: Personalizing the customer journey and digital experience;
    • Section - FOUR: Conversion, retention and measurement;
      • Chapter - 17: Effective Experience Design (XD);
      • Chapter - 18: Optimizing your e-commerce platform;
      • Chapter - 19: Managing loyalty, CRM and data;
      • Chapter - 20: Measuring success through data analytics and reporting;
    • Section - FIVE: Tailoring your final digital marketing strategy;
      • Chapter - 21: Providing a smooth online service and customer experience;
      • Chapter - 22: Putting together your digital marketing strategy;