Strategor - English version All you need to know about strategy, from start-ups to multinationals
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Sprache:Englisch
39,99 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
18.09.2024
Verlag
DunodSeitenzahl
648 (Printausgabe)
Dateigröße
66505 KB
Sprache
Englisch
EAN
9782100876860
A comprehensive source on firm strategy, including business strategy,
corporate strategy, and strategic management
Building on 35 years of experience and nine French editions, STRATEGOR is more than a toolbox. It systematically links theory, research, and strategy
practice, providing a comprehensive view of all aspects of firm strategy.
STRATEGOR describes and analyzes the theories underpinning strategic
thinking. Understanding these theories is essential for effectively and
creatively formulating and implementing successful strategies.
To better connect theory and practice, the book includes real-life examples
and cases from various industries worldwide. STRATEGOR also addresses
current changes in the business landscape, such as digital transformation,
AI, globalization and deglobalization, sustainability and CSR.
STRATEGOR'S + :
STRATEGOR is the perfect strategy textbook for undergraduate, master and MBA students, participants
corporate strategy, and strategic management
Building on 35 years of experience and nine French editions, STRATEGOR is more than a toolbox. It systematically links theory, research, and strategy
practice, providing a comprehensive view of all aspects of firm strategy.
STRATEGOR describes and analyzes the theories underpinning strategic
thinking. Understanding these theories is essential for effectively and
creatively formulating and implementing successful strategies.
To better connect theory and practice, the book includes real-life examples
and cases from various industries worldwide. STRATEGOR also addresses
current changes in the business landscape, such as digital transformation,
AI, globalization and deglobalization, sustainability and CSR.
STRATEGOR'S + :
- CURRENT CONTENT: it incorporates major technological and societal changes that impact companies and their strategies.
- PRACTICAL ILLUSTRATIONS: it includes 50 real-life case studies and hundreds of examples that illustrate the concepts discussed.
- SUPPLEMENTARY MATERIAL: it provides detailed analyses of the case studies, available on dunod.com.
STRATEGOR is the perfect strategy textbook for undergraduate, master and MBA students, participants
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