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The Sage Handbook of Promotional Culture and Society

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Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

11.01.2025

Herausgeber

Edwards Lee + weitere

Verlag

Sage Publications

Seitenzahl

544

Maße (L/B/H)

25/17,5/3,4 cm

Gewicht

1060 g

Sprache

Englisch

ISBN

978-1-5296-0262-3

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

11.01.2025

Herausgeber

Verlag

Sage Publications

Seitenzahl

544

Maße (L/B/H)

25/17,5/3,4 cm

Gewicht

1060 g

Sprache

Englisch

ISBN

978-1-5296-0262-3

EU-Ansprechpartner

Zeitfracht Medien GmbH
Ferdinand-Jühlke-Straße 7
99095 Erfurt
DE
produktsicherheit@zeitfracht.de

Herstelleradresse

SAGE Publications
1 Oliver's Yard 55 City Road
EC1Y 1SP London
GB
orders@sagepub.co.uk

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  • Produktbild: The Sage Handbook of Promotional Culture and Society
  • Produktbild: The Sage Handbook of Promotional Culture and Society
  • Editors¿ Introduction: What is promotional culture today? - Lee Edwards, Clea Bourne, Jason Vincent A. Cabañes, Gisela Castro
    Part 1: Promotional Culture and Industry Logics
    Chapter 1: Emotion and humanisation in the UK branding industry - Nicolás Arenas
    Chapter 2: Creating cultural weavers: Reimagining the pedagogies and curricula of the promotional occupations in service of producing sustained social change - Nicola A. Corbin
    Chapter 3: Promotional industries, capitalism and market society: the changing relationship of 'value' to 'values' - Anne M. Cronin
    Chapter 4: Explaining promotional culture: An institutional logics approach - Lee Edwards
    Chapter 5: AI ethics are not enough. public relations, social justice and artificial intelligence - Clea Bourne and Michaela Jackson
    Chapter 6: High-tech storytelling: a typology for technology marketers - Yoko Maki
    Chapter 7: Brand journalism: perspectives from Ghana - Kobby Mensah and Joscelyne Ahiable
    Chapter 8: Creative inclusivity: the narrative of diversity in the tourism media promotion - Desideria Cempaka Wijaya Murti
    Part 2: Promotional Practices
    Chapter 9: Changing landscape of advertising and promotional industries in Bangladesh - Khorshed Alam
    Chapter 10: Disinformation promotion on social media - Fatima Gaw
    Chapter 11: Understanding social media marketing manager's intermediary role: A Middle Eastern case study - Zoe Hurley
    Chapter 12: Propaganda and Promotional Culture: Catalysts of disinformation in Malaysian politics - Pauline Pooi Yin Leong and Benjamin Yew Hoong Loh
    Chapter 13: Public relations within the promotional work of human rights activists in Portugal - Naide Müller
    Chapter 14: Between socialites and promotional logics: How international volunteers in Bali craft their ¿voluntourist¿ selfies - Kadek Tomi Kencana Putra
    Chapter 15: Regimes of visibility in Disney's CSR: Corporate wokeness, neoliberalism, and promotional Industries - Kailin Regutti, Zane Willard, Mahuya Pal
    Part 3: Promotion and Identities
    Chapter 16: Plus size fashion promotional culture in Brazil as a biopolitical strategy of consumption - Aliana Aires and Tânia Hoff
    Chapter 17: Promotional culture(s): Rediscovering and revisiting ideology: the case of Jamaica - Nova Gordon-Bell
    Chapter 18: First Nations public relations, activism, and feminism in Australia - Treena Clark, Yvonne Clark, Shannon Foster, Tiffanie Ireland and Aiesha Saunders
    Chapter 19: Breaking invisibilities: Race, racism, and Brazilian advertising in a changing world - Laura Guimarães Corrêa, Pablo Moreno Fernandes, Francisco Leite, Fernanda Carrera
    Chapter 20: Enter the 'sci-fluencer'? Personal branding, race and gender in online science communication - Mehita Iqani
    Chapter 21: Racialising my voice: Narrative and commercial challenges for black influencers - Nessa Keddo
    Part 4: Promotion and Popular Culture
    Chapter 22: Silent or silenced pain? Women with endometriosis caught between neglect and acknowledgement - João Freire Filho and Júlia dos Anjos
    Chapter 23: Cruise ships as sales machines: A new promotional practice? - Maria Manuel Baptista and Telma Medeiros Brito
    Chapter 24: Public relations as 'tour of duty': 'Dis'embodying PR work in Criminal Minds - Clea Bourne
    Chapter 25: K-Dramas as a space for cross-cultural exchange? Counter-flow and its entanglements with soft power and promotional culture - Jason Vincent A. Cabañes and Cecilia S. Uy-Tioco
    Chapter 26: Negotiating the media(ted) reality and marginalization: Exploring the lived experiences of LGBTQ consumers from the Global South - Dibyangana Biswas, Himadri Roy Chaudhuri and Anindita Chaudhuri
    Chapter 27: Riding on the wave of popular culture: Croatia's soft power and Game of Thrones fandom - Bruno Lovric
    Chapter 28: Promoting sustainability: Resisting capitalist frames of promotional cultures through climate fiction - Debashish Munshi and Priya Kurian
    Part 5: Promotion and Institutional Power
    Chapter 29: The animal-industrial complex and the promotion of animal exploitation - Núria Almiron
    Chapter 30: The promotional pillar of enduring authoritarian-populist regimes: The case of Islamic charities in Erdogan's Turkey - Burçe Celik
    Chapter 31: The political economy of environmental communication: The Chinese context - Sibo Chen
    Chapter 32: A quest for unity: Promoting Caribbean "oneness" by creating a regional public sphere - Zoë M.K. Hagley
    Chapter 33: The Spanish promotional culture: reflections of a mature sector and an evolving society - Charo Sádaba and Jorge del Río
    Chapter 34: Promotional culture, children, and social media: considerations from the Brazilian context - Renata Tomaz and Brenda Guedes
    Chapter 35: High tech pauperism: Fintech, promotionalism, and the creation of financial subjects - Alison Hearn