Like The Button That Changed the World

"...innovation very rarely takes the form of an entirely new idea; instead, it recombines existing ones. And people often reach the same conclusions independently. That is the message of "Like", an entertaining new book by Martin Reeves and Bob Goodson on the origins of the "like" button." - The Economist

"... a stimulating inquiry into the creation and consequences of the "like" button.... thought-provoking." - Publisher's Weekly

Advance Praise for Like:

"This book isn't just about a button-it's a compelling journey through the messy process of innovation and a must-read for anyone curious about the hidden stories behind the things we click every day." - Biz Stone, cofounder, Twitter

"Terrific, fun, and keenly illuminating. Reeves and Goodson tell the remarkable tale of the like button-and use it as the foundation for a host of insights into innovation, the brain, and our species." - Cass R. Sunstein, author, How to Become Famous; coauthor, Nudge

"If you're looking for a book to 'like,' I strongly recommend this one. It's a can't-put-it-down page-turner. A fun and instructive read!" - Rita McGrath, strategist; professor, Columbia Business School; and author, Seeing Around Corners and The End of Competitive Advantage

"Like is wildly original. Who would have thought that such a simple button could hide a deep understanding of technology, money, and regulation?" - Niels Lunde, Editor in Chief, Dagbladet Børsen

"Fast-paced and full of original insights, this book will open your eyes to a much richer and more textured story of the rise of social media." - Anna Lembke, MD, New York Times bestselling author, Dopamine Nation

"A captivating exploration, revealing how this humble icon transformed the way people all over the world interact. A must-read for those intrigued by the power of simple innovations to influence society." - Karim R. Lakhani, Dorothy and Michael Hintze Professor of Business Administration, Harvard Business School; coauthor, Competing in the Age of AI

"Innovation in technology is by no means orderly, planned, and predictable. A riveting tale." - W. Brian Arthur, author, The Nature of Technology

"Like, WOW!" - Paul Buchheit, creator, Gmail; cofounder, FriendFeed