Introduction
Chapter Summary
1. The Fashion Buyer
Fashion Retail Environments
The Buyer's Relationship with the Retail Environment
Types of Retail Stores
National Brands Vs Private Labels
What Is the Fashion Buyer?
Buying Teams and Their Working Environment
Fashion Buying Approaches and the Consumer
Fashion Cycles
Product-Specific Purchasing - Classifications
Case Study: The Global Buying Director
Interview: Andrew Searson, Adidas
Chapter 1 Summary
Discussion Points/Exercises
2. Sources of Buying Inspiration
Buyers and Market Intelligence
Market Research
Focus On the Customer
Trend Forecasting
Buying Markets and International Trade Fairs
Competition Shopping
Case Study: Seek Berlin at Berlin Fashion Week
Interview: Damien Winpenny Sales Manager - Seek
Chapter 2 Summary and Extra Reading
Discussion Points/Exercises
3. Suppliers, Sourcing, Communication and Range Planning
The Relationship Between, Designer, Buyer and Quality Assurance.
What Is A Supply Chain?
The Buyers Role in the Supply Chain
The Buyer - Supplier Relationship
Sourcing Suppliers
Managing the Supply Base
Monitoring Supplier Performance
Sourcing Issues
Global Sourcing
Developing Product Categories and Selecting Lines
Fabric Selection
Fashion Lead-Times, Critical Path and the Fashion Cycle
Fashion Buyers and Fabric Sourcing
Selecting and Buying Garments
Case Study: The Designer and Buyer Perspective
Interview: Stephen Park and Stephanie Stumbaugh
Chapter 3 Summary and Extra Reading
Discussion Points/Exercises
4. Range and Merchandise Planning
What Is Merchandise Planning?
Buyer and Merchandiser Relationship
Buyer Instinct Vs Planning
Buyer Success and Key Performance Indicators (KPIs)
Merchandise Planning Processes
Merchandise Pricing and Markdowns
Risk, Range Planning, Width, and Depth
Getting the Range Balance Right
Selecting and Grading the Store Ranges
Product Sampling and Final Range Preparation
Case Study: WhichPLM
Interview: Mark Harrop
Chapter 4 Summary and Extra Reading
Discussion Points/Exercises
5. Trends in Fashion Buying
Consumer Connection and Promotional Activities
Branding, Advertising and Marketing
Social Media and the AI Influencer
Visual Merchandising
Showtelling and Pop-Up
Fashion Technology and the Digital Fashion Landscape
Corporate Social Responsibility (CSR) Vs Environmental Social Governance (ESG)
Fashion Circularity
Intellectual Property Rights
Case Study: CLO Virtual Fashion Inc.
Interview: Simon JH Kim - Global CEO
Chapter 5 Summary and Extra Reading
Discussion Points/Exercises
Conclusion
Glossary
Industry Resources
Index
Acknowledgments and Picture Credits
