Defy The Power of No in a World That Demands Yes

While we like to believe we will stand firm in the face of wrongdoing, more often than not we hesitate, freeze or fail to act in line with our values . . . Sah challenges the assumption that defiance must be dramatic or superhuman . Instead, quieter acts of resistance saying no when we mean it, and speaking up when it matters can have a profound impact. Financial Times

Sah reveals why people need to develop more agency in their lives and change the world they live in. The Cornell Chronicle

We ve all been there. We ve all caved in. Thank goodness for Sunita Sah s spirited book, Defy: The Power of No in a World that Demands Yes, which unpacks the act and art of refusal. The Guardian

This book is a powerful, transformative read for anyone who s ever felt the tension between doing what s expected and doing what s right. Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret

Dr. Sah shows us that defiance isn t just for protests; it s just as vital at the kitchen table. Even though I m someone who is dedicated to challenging the system, Defy showed me how often I let others beliefs eclipse my own and how the ability to defy is essential for true liberation. . . . A must-read for anyone committed to justice. LaTosha Brown, co-founder of Black Voters Matter

Dr. Sah is leading the charge on the science of compliance and defiance. Defy changes our understanding about true consent and true dissent, a real yes and a real no. . . . A must-read for all. Dr. Robert B. Cialdini, New York Times bestselling author of Influence

Dr. Sah s Defy is the answer we need for all those regret-filled moments when we stay silent and close our eyes. Dr. Mona Hanna, author of What the Eyes Don t See

We navigate the world by choosing what we will or will not accept but Dr. Sunita Sah is delivering, for the first time, the science behind those choices . . . Annie Duke, bestselling author of Quit

Defy will surely become a culture-shifting manifesto for all of us moral mavericks who hope to use conscientious resistance to make the world a better place. Jonah Berger, bestselling author of Contagious

Dr. Sah s work is a must-read for any parent, woman, or professional. Tina Payne Bryson, New York Times bestselling co-author of The Whole-Brain Child

Defy answers one of the most pressing questions raised by the pandemic, protests, and the presidential election: why do people behave in ways that ignore science, oppose equity, and undercut their own self-interest? . . . It s an engaging explanation of why defiance is the exception and obedience is the rule... Kerry Ann Rockquemore, founder of the National Center for Faculty Development & Diversity

[A]n important, timely book written by an expert who has studied and lived the central questions in her book: when should you speak up, and how do you empower people at home, work, and play to speak up when staying silent is the easier option? Adam Alter, New York Times bestselling author of Irresistible