Maladaptive Consumer Behavior Theory, Research, and Intervention

Ingrid Martin
is Professor of Marketing in the College of Business (COB) at Cal State University Long Beach, USA. Her published work has covered a range of social marketing topics including risk communication, maladaptive behaviors in the areas of disaster mitigation and consumption practices.

David W. Stewart
is President’s Professor of Marketing and Business Law (Emeritus) in the College of Business Administration at Loyola Marymount University, USA. He has authored/co-authored over 350 publications and 20 books, including 
A Primer on Consumer Behavior: A Guide for Managers
, 
The Impact of Risk Communication on Consumption and Consumer Well-Being
, and 
Financial Dimensions of Marketing Decisions
, among others. He is a past Editor of 
Journal of Marketing
, the 
Journal of the Academy of Marketing Science
, and the 
Journal of Public Policy and Marketing
.