Strategic Management in the Wine Tourism Industry Competitive Strategies, Wine Tourism Behaviour and New Strategic Tools

Javier Martínez-Falcó , PhD, is an Assistant Professor in the Management Department at the University of Alicante, specializing in Strategic Management, with a focus on Green Intellectual Capital and Knowledge Management of wineries.

Bartolomé Marco-Lajara , PhD, is a Professor at the University of Alicante. He is an accomplished author and researcher, affiliated with the Tourism Research Institute and has lead the ‘Next Tourism Generation Alliance’ and ‘Tourist Observatory of the Valencian Community’ projects. He is currently director of the Management Department and main researcher of the DECI-GLOBAL research group.

Eduardo Sánchez-García , PhD, is Assistant Professor at the Department of Business Management at the University of Alicante. He specializes in the study of industrial agglomeration, knowledge management and innovation, focusing on the energy sector and the wine industry.

Luis A. Millán-Tudela is an Assistant Professor in the Management Department at the University of Alicante specializing in business longevity and the factors influencing company survival, working within the DECI-GLOBAL research group. He also teaches strategic management in the Business Administration program at his University.