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Produktbild: Marketing in Web 3.0

Marketing in Web 3.0 Artificial Intelligence, the Metaverse and the Future of Marketing

122,99 €

inkl. gesetzl. MwSt., Versandkostenfrei

Beschreibung

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

03.09.2024

Verlag

Kogan Page Ltd

Seitenzahl

248

Maße (L/B/H)

24/16,1/1,8 cm

Gewicht

540 g

Auflage

1

Sprache

Englisch

ISBN

978-1-398-61555-7

Beschreibung

Rezension

"Kingsnorth takes us on a journey from how we market today, to how web3 will transform marketing. This is your essential guide to mastering the metaverse, AI, and digital strategy!" ("Tim Hughes, CEO and Co-Founder, DLA ignite")
"In an era when technological change is at warp speed, Marketing in Web 3.0 gives marketers a roadmap to emerging opportunities and guidance on current challenges. This book is comprehensive, accessible and provides insights into how to create marketing strategies for the future." ("Christina Inge, CEO and Founder, Thoughtlight")
"Marketing in Web 3.0 is a masterclass in navigating the uncharted waters of the digital frontier. Kingsnorth, with his trademark clarity and insight, deconstructs the complexities of web3, providing marketers with an indispensable toolkit for the future." ("Chris Duffey, Head of Emerging Solutions, Adobe and Author")
"Simon has produced the go-to-guide for marketing teams navigating the now and the future of digital marketing." ("Kate Cox, Fractional CMO, BrightBid")

Produktdetails

Einband

Gebundene Ausgabe

Erscheinungsdatum

03.09.2024

Verlag

Kogan Page Ltd

Seitenzahl

248

Maße (L/B/H)

24/16,1/1,8 cm

Gewicht

540 g

Auflage

1

Sprache

Englisch

ISBN

978-1-398-61555-7

Herstelleradresse

Libri GmbH
Europaallee 1
36244 Bad Hersfeld
DE

Email: gpsr@libri.de

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  • Produktbild: Marketing in Web 3.0




      • Chapter - 00: INTRODUCTION;



    • Section - ONE: THE JOURNEY TO WEB 3.0;



      • Chapter - 01: What have we learned from Web 2.0;

      • Chapter - 02: Understanding the semantic web;

      • Chapter - 03: What the blockchain means for marketing;

      • Chapter - 04: Understanding the importance of gaming;

      • Chapter - 05: The technology foundations;

      • Chapter - 06: Ethics and marketing in Web 3.0;



    • Section - TWO: MARKETING IN WEB 2.5;



      • Chapter - 07: Creating VR and AR experiences;

      • Chapter - 08: Using AI in your marketing;

      • Chapter - 09: Marketing via the internet of things;

      • Chapter - 10: How marketers have used Gamification;

      • Chapter - 11: Learnings from existing mini metaverses;

      • Chapter - 12: Delivering integrated marketing;

      • Chapter - 13: The changing face of search;

      • Chapter - 14: Building meaningful content strategies;



    • Section - THREE: MARKETING IN WEB 3.0;



      • Chapter - 15: How consumers will act in Web 3.0;

      • Chapter - 16: Building your brand;

      • Chapter - 17: Creating immersive experiences;

      • Chapter - 18: Combining the virtual and the physical;

      • Chapter - 19: Building a team for Web 3.0;