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  • Produktbild: How to Organise and Operate a Small Business in Australia
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How to Organise and Operate a Small Business in Australia Turning Ideas into Success

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Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

24.05.2024

Abbildungen

schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss

Verlag

Taylor & Francis

Seitenzahl

298

Maße (L/B/H)

23,4/15,6/1,6 cm

Gewicht

460 g

Auflage

12. Auflage

Sprache

Englisch

ISBN

978-1-03-267659-3

Beschreibung

Produktdetails

Einband

Taschenbuch

Erscheinungsdatum

24.05.2024

Abbildungen

schwarz-weiss Illustrationen, Zeichnungen, schwarz-weiss, Tabellen, schwarz-weiss

Verlag

Taylor & Francis

Seitenzahl

298

Maße (L/B/H)

23,4/15,6/1,6 cm

Gewicht

460 g

Auflage

12. Auflage

Sprache

Englisch

ISBN

978-1-03-267659-3

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Taylor & Francis Verlag GmbH
Kaufingerstraße 24
80331 München
DE
GPSR@taylorandfrancis.com

Herstelleradresse

Taylor & Francis Group
5 Howick Place
SW1P 1WG London
UK
GPSR@taylorandfrancis.com

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  • Produktbild: How to Organise and Operate a Small Business in Australia
  • Produktbild: How to Organise and Operate a Small Business in Australia

  • INTRODUCTION

    PART A PREPARING FOR SELF-EMPLOYMENT

    1. The self-employment decision

    The power of being small. Diversity of small businesses. Pros and cons of self-employment. Personal characteristics and success. Management skills and experience. Taking the plunge. Risk of failure. Summary.

    2. Information and assistance

    Choosing and an accountant. Choosing a solicitor. Finding a mentor. Business Enterprise Centre. Trade association. Australian Institute of Company Directors. Networking. State and territory small business agencies. Commonwealth government. Training programs. Summary.

    Reflective exercise: Why do I want to be self-employed?

    PART B GETTING STARTED

    3. Pathways into business

    Parallel opportunities. New market opportunities. New product and service opportunities. Buying a Business. Buying a franchise. Starting from scratch. Summary.

    4. Start-up nuts and bolts

    Legal structure. What's in a name? Business Registration Service. Licences and permits. Insurance. Summary.

    5. Business plan

    Myths and reality of planning. Putting your plan on paper. Sample business plan. Adapting to change. Summary.

    Reflective exercise: Evaluating the Risks

    PART C MARKETING PLAN

    6. Marketing strategy

    Understanding your customers. Customer information. Positioning your business. Products and services. Distribution. Promotion. Pricing. Marketing mix. Summary.

    7. Traditional marketing

    Direct marketing. Media advertising. Writing advertising copy. Publicity. Sponsorship. Personal selling. Summary.

    8. Digital marketing

    What is digital marketing? Do I need a website? Search engines and directories. Email marketing. Online promotion. Social media. Mobile marketing. Getting help. Summary.

    Reflective exercise: Capturing the Target Market

    PART D OPERATIONS PLAN

    9. Operating practices

    Service operations. Retail operations. Online operations. Manufacturing operations. Summary.

    10. Location and layout

    Temporary premises. Home-based business. Retail premises. Service businesses. Manufacturing premises. Local government regulations. Negotiating a lease. Summary.

    11. Employing staff

    Legal framework. Designing a job. Hiring new staff. Motivation and performance. Staff turnover. Summary.

    Reflective exercise: Creating a Smooth Operation

    PART E FINANCIAL PLAN

    12. Financial information

    Paper trail. Accounting system. Balance sheet. Income statement. Financial ratios. Monitoring performance. Summary.

    13. Managing liquidity

    Operating cycle. Managing accounts receivable. Managing inventory. Managing accounts payable. Managing cash flow. Overcoming problems. Summary.

    14. Managing profitability

    Cost structure. Contribution margin. Break-even point. Product and service profitability. Customer profitability. Market channel profitability. Monitoring costs. Summary.

    15. Financing and taxation

    Borrowing money. Leasing. Equity capital. Government grants. Australian taxation system. Summary.

    Reflective exercise: Financial Forecasts

    Appendix: Assessing Commercial Potential