The College Textbook Publishing Industry in the U.S. 2000-2022 The Search for Competitive Marketing Strategies

“Albert N. Greco explains in his concise, carefully researched history of recent changes in the college textbook industry. … Greco is one of the country’s leading experts on the economics of publishing … . He has done yeoman’s labor collecting relevant statistics about publishers’ sales, revenues and costs—all presented in neat, easily digestible tables—and detailing the bankruptcies, mergers and other major developments within the industry.” (Jonathan Zimmerman, Publishing Research Quarterly, November 17, 2023)