Part I: Introduction to Sport and Social Issues
1. Sport and Social Issues: The Touchdowns and Strikeouts
Terry L. Rentner
Part II: Diversity, Equity, and Inclusion
2. "The Rooney Ruse": Systemic Racism and Hiring NFL Head Coaches
David P. Burns and Chris B. Geyerman
3. When Fandom Stains Your Team: Evaluating the effectiveness of the Utah Jazz’s organizational responses to racist incidents
Nicola A. Corbin and Anne Bialowas
4. Concussion settlement and racial norming: The NFL fumbles into a crisis
Cory Young, Terry Rentner and Annemarie Farrell
5. Major League Soccer’s Navigation of the 2019 Iron Front Crisis
Caleb Bills
6. Protecting the Brees brand: How Drew Brees Said "Sorry" for his National Anthem Protest Comments
Steph Doehler
7. ‘Kicking Hate Out of Our Game’: San Diego Loyal Soccer Club’s Stand Against Racism and Homophobia
Jeffrey W. Kassing, Isaiah D. Utley and Steffanie M. Kiourkas
8. Issues and Crisis Management in Athlete Activism: Colin Kaepernick and Take a Knee
Lillian Feder
9. Reputation Management Strategies at ESPN
Kevin Hull and Denetra Walker
10. From Les Esquimaux to The Elks: Addressing Social Responsibility in the Canadian Football League
David J. Jackson and Lori Liggett
11. In the Space of Indecision: Social and Cultural Challenges Facing Major League: Soccer NEXT Academies
Saleema Mustafa Campbell and Erin E. Gilles
12. #WeAreAllMonkeys: Eating Bananas as the Intersection of Hashtag Activism and Anti-Racist Solidarity
Pratik Nyaupane
13. The Milwaukee Bucks: Professional Athletic Labor’s Position in Racist Late-Stage Capitalism
Kevin G. Thompson
Part III: Gender Equity, Identity, and Sexual Misconduct
14. Conquering a Boy’s Club Using an Issues Management Approach: How Women’s Soccer May Pioneer a Path to Pay Equity
Terry L. Rentner and David P. Burns
15. Communicating in Crisis without the Power to Act
Bradley J. Baker
16. Strategic Resistance through Communication Capital: Rapinoe’s Reframing of Women-Identified Athletes through Mind-Body Performance for Social Change
Elesha L. Ruminski and Dorene Ciletti
17. Alysia, Allyson, and Nike’s ‘Band of Brothers’: Exposing the Hypocrisy between Corporate Marketing and Internal Practices
Amy Aldridge Sanford, Nikola Grafnetterova and RJ Loa
18. Let Them Wear Shorts! Analyzing the Norwegian Women’s Beach Handball Team’s Uniform Code Protest
Megan R. Hill, Karen T. Erlandson and Katey A. Price
19. Sports News Media, Major Leagues, and Intimate Partner Violence
Steve Ingham, Jade Metzger-Riftkin and Tara McManus
20. ‘Play like the Lady you are’: Marketing Women’s Gaelic football
Niamh Kitching
21. Trans inclusion in sports: assumed advantages, (un)fairness, and athlete well-being
Aaron W. Gurlly
Part IV: Mental Health and COVID-19 Pandemic
22. Athlete Influence in Regard to Mask Wearing: An Application of Social Cognitive Theory
Lindsey J. DiTirro and Jennifer R. Allen Catellier
23. Controlling the Narrative: NBC, USA Gymnastics, and Simone Biles at the 2020 Summer Olympic Games
Aaron W. Gurlly
24. "We Hope to See You Soon" The Green Bay Packers' Crisis Management through a Letter to the Fans during COVID-19 Mega-Crisis
Julia C. Richmond
25. Blaming Biles: Intersectionality and Organizational Obligations to Mental Health
Jeff Nagel and Scott J. Varda
26. How Can Organizations Better Support Athletes? A Case Study of the Impact of COVID-19 on Minoritized Communities in Intercollegiate Sport
Yannick Kluch, Shaun M. Anderson and Tomika L. Ferguson
