Semantic Mining of Social Networks
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Sprache:Englisch
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Beschreibung
Produktdetails
Einband
Taschenbuch
Erscheinungsdatum
30.04.2015
Abbildungen
XI, 193 p.
Verlag
SpringerSeitenzahl
193
Maße (L/B/H)
23,5/19,1/1,2 cm
Gewicht
399 g
Sprache
Englisch
ISBN
978-3-031-79461-2
In this book, we present the architecture of the research for social network mining, from a microscopic point of view. We focus on investigating several key issues in social networks. Specifically, we begin with analytics of social interactions between users. The first kinds of questions we try to answer are: What are the fundamental factors that form the different categories of social ties? How have reciprocal relationships been developed from parasocial relationships? How do connected users further form groups?
Another theme addressed in this book is the study of social influence. Social influence occurs when one's opinions, emotions, or behaviors are affected by others, intentionally or unintentionally. Considerable research has been conducted to verify the existence of social influence in various networks. However, few literature studies address how to quantify the strength of influence between users from different aspects. In Chapter 4 and in [138], we have studied how to model and predict user behaviors. One fundamental problem is distinguishing the effects of different social factors such as social influence, homophily, and individual's characteristics. We introduce a probabilistic model to address this problem.
Finally, we use an academic social network, ArnetMiner, as an example to demonstrate how we apply the introduced technologies for mining real social networks. In this system, we try to mine knowledge from both the informative (publication) network and the social (collaboration) network, and to understand the interaction mechanisms between the two networks. The system has been in operation since 2006 and has already attracted millions of users from more than 220 countries/regions.
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