The "Ism Schism" Why Asian Bias Is Costing Corporate America A Trillion Dollars (The Untold Story of Zoom)
-
- Einzelkauf Download ausgewählt
-
Sprache:Englisch
8,30 €
inkl. gesetzl. MwSt.Beschreibung
Produktdetails
Format
ePUB
Kopierschutz
Ja
Family Sharing
Nein
Text-to-Speech
Ja
Erscheinungsdatum
23.02.2022
Verlag
Nicolas MatherSeitenzahl
43 (Printausgabe)
Dateigröße
4101 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9781956934281
To read this "mini-book," as well as our entire archive of writing on Category Design, subscribe to Category Pirates here:
categorypirates.substack.com
Most people don't know that the man who built Zoom into the world's most-used video conferencing platform, Eric Yuan, is a twinkly-eyed, happiness-obsessed, Asian American immigrant.
- In 1997, Eric came to Silicon Valley from China despite having his visa rejected eight times.
- He joined a startup called WebEx as an engineer, which at the time had just a dozen employees. WebEx was one of the first companies to introduce the world to video conferencing technology.
- 10 years later (2007), WebEx was acquired by Cisco for $3.2 billion, where Eric became Cisco's Corporate VP of Engineering. He was responsible for more than 750 engineers.
By every definition, Eric had reached what most people would consider the "pinnacle of success." But the truth is, he wasn't happy.
A few years later, Eric pitched the idea of Zoom to his team of executives.
Immediately, he was met with hesitation.
Well, as the story goes, Eric left WebEx to build Zoom in 2011.
Was this just another classic example of an entrepreneur leaving a large company to pursue his or her dream? Maybe. But one has to wonder to what extent Eric's experience is yet another data point in a longstanding pattern of talent mismanagement in corporate America rooted in bias, and an undervaluing of Asian American workers.
In this "mini-book" you will learn:
- Asianisms that exist in corporate America, and how major corporations are screwing over Asian people-and in doing so, screwing themselves.
- Why talented Asian Americans are choosing entrepreneurship and founding high-growth companies like Nvidia, Gusto, and Doordash.
- How Category Design can help you switch from "operating from a binary bias" to "operating with a spectrum mindset."
- A framework for Asian Americans to know their 'walkaway position' for business negotiations.
- Why Category Design can spark social change and stop people from jumping to judgment.
Short, sweet, and jam-packed with incredibly valuable insights, this "mini-book" shares why talented Asian Americans are leaving white corporate America and creating more value elsewhere.
Noch keine Bewertungen vorhanden
Verfassen Sie die erste Bewertung zu diesem Artikel
Helfen Sie anderen Kundinnen und Kunden durch Ihre Meinung.
Kurze Frage zu unserer Seite
Vielen Dank für Ihr Feedback
Wir nutzen Ihr Feedback, um unsere Produktseiten zu verbessern. Bitte haben Sie Verständnis, dass wir Ihnen keine Rückmeldung geben können. Falls Sie Kontakt mit uns aufnehmen möchten, können Sie sich aber gerne an unseren Kund*innenservice wenden.
zum Kundenservice