Social Media Storytelling for content marketing in companies. Successful storytelling on Facebook and Instagram
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Sprache:Englisch
36,99 €
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Format
Kopierschutz
Nein
Family Sharing
Nein
Text-to-Speech
Nein
Erscheinungsdatum
07.02.2022
Verlag
GRINSeitenzahl
122 (Printausgabe)
Dateigröße
5113 KB
Auflage
1. Auflage
Sprache
Englisch
EAN
9783346586575
Document from the year 2020 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, , language: English, abstract: Social media have created new framework conditions for the brand communication of companies. The majority of users have a shorter attention span, and mobile content is becoming increasingly important. In order to generate lasting attention, companies therefore use digital storytelling.
But what should a successful story look like? What special features do platforms like Facebook or Instagram bring with them? Michael Kling explains how storytelling works in social media and what companies should bear in mind.
Visual content is particularly important in design. Kling shows when videos and images are meaningful and how they can be supplemented with text overlays. His book offers support for content marketing in social media. In this way, companies achieve better perception and dissemination of their message than with conventional advertising messages.
From the content:
- neuromarketing;
- Online marketing;
- brand communication;
- visual storytelling;
- Digital storytelling
But what should a successful story look like? What special features do platforms like Facebook or Instagram bring with them? Michael Kling explains how storytelling works in social media and what companies should bear in mind.
Visual content is particularly important in design. Kling shows when videos and images are meaningful and how they can be supplemented with text overlays. His book offers support for content marketing in social media. In this way, companies achieve better perception and dissemination of their message than with conventional advertising messages.
From the content:
- neuromarketing;
- Online marketing;
- brand communication;
- visual storytelling;
- Digital storytelling
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