Myths of Strategy Dispel the Misconceptions and Deliver a Winning Strategy

"
Myths of Strategy
will surprise you. Backed by deep research and packed with rich nuggets of insight, this book serves up a potpourri of smart ideas. A clever, practical and fun read!" ("Kathleen Eisenhardt, Professor, Stanford University, co-author of Simple Rules")
"A great book and a must read for strategists and CEOs altogether. Jérôme Barthélemy's analysis of 35 strategic myths is full of great stories quickly read which often defy conventional wisdom." ("Pierre-André de Chalendar, Chairman of the Board, Saint-Gobain")
"The business world abounds with claims about what it takes to achieve high performance. In
Myths of Strategy
, Jérôme Barthélemy considers many popular claims and, by drawing on empirical research, reveals them to be at best partially right - and often downright wrong. An insightful, entertaining, and thought-provoking read!" ("Phil Rosenzweig, Professor, IMD, author of The Halo Effect")
"Far from the linear structure of classic studies on business strategy,
Myths of strategy
is a book to explore with curiosity and enthusiasm. Senior managers may not agree with the author on all points, but this lively and solidly researched essay with its many insightful examples will doubtless open up some relevant avenues for making strategy a powerful force in leveraging performance!" ("Benoît Coquart, CEO, Legrand")
"Grounded on findings from decades of research, Jérôme Barthélemy's book reveals the limitations of strategy recommendations and tools by debunking myths about business strategy. A compelling read that presents powerful lessons for anyone seeking to develop an effective business strategy." ("Laurence Capron, Professor, INSEAD")